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GambleAware invests £4m into a gambling harm Academic Research Hub

GambleAware, the largest and most prominent force behind fighting problem gambling in the UK, is once again putting their money where their mouth is.


GambleAware, the largest and most prominent force behind fighting problem gambling in the UK, is once again putting their money where their mouth is.

In an effort to assist those who struggle with problem gambling in their day to day lives, GambleAware has been on the hunt to award a £4 million grant to one worthy academic institution.

Britain’s first Academic Research Hub for gambling harm

In August, GambleAware kicked off an 8-month long grant award process. The process will potentially see the establishment of the first-ever Academic Research Hub focused on studying gambling harm.

While the research will be focused within Britain, GA hopes that the research will have an impact across the globe. The initial £4 million cash injection from GambleAware will hopefully only be the start, as the charity wants the chosen institution to secure alternative funding to continue the studies in the future.

Alison Clare, Research Director (Interim) at GambleAware, commented saying:

“This is a fantastic opportunity for a British university to develop and innovate in a relatively under-researched field, bringing to bear a much wider range of academic disciplines than are currently engaged in gambling harms research. With this significant investment, a British university and its partners will have the chance to create a step change in building knowledge in an area which links and overlaps with many other subjects and fields.

“It’s a different type of grant award to the smaller projects and programmes in our current research portfolio, with GambleAware taking a much more arm’s length approach in guiding the area of research focus. Our main criteria is that universities apply a multi-disciplinary, public health lens in setting out the rationale for their chosen research area. From our early discussions with selected universities, we’re expecting some very creative and innovative proposals at the initial Expression of Interest stage.”

Currently, a small number of universities have been invited to apply for the grant funds. The universities were chosen based on rankings, relevant research areas, and a focus on gambling harm and prevention.

Other universities are welcome to apply if they have strong research track records in applicable disciplines such as public health, mental health, health inequalities, health economics, epidemiology, clinical health and/or psychology.

The relaunch of the Bet Regret ad campaign

While the search continues for a worthy university, GambleAware is focusing on making an impact right now too. As the football season kicks off once more, GA has once again released the popular Bet Regret Safer Gambling Campaign that targets 18 to 34-year-olds.

The ad campaign will launch on TV, radio, and digital spaces but it will also be seen both inside and outside of football stadiums. With football fans being able to return to stadiums to watch the game in person again, GambleAware is determined to make an impact on any possible harm that may arise.

The main message of the campaign is to help bettors avoid making risky or impulsive bets and to rather “tap out” before reaching that point. The campaign’s slogan is “This season, tap out, take a moment, avoid Bet Regret”.

Looking at the numbers, the campaign seems to have a real reach.

  • 60% of the target audience recognised the campaign
  • 75% of those in the high-risk band recognised the campaign
  • 38% of the campaign audience stated that they try to ‘tap out’ before betting
  • 17% (or 1 in 5) said that they actively use ‘tapping out’ as a tool to stop betting

The Bet Regret ad campaign will run from the 14th of August until the 19th of September 2021.

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