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India takes the gambling world by storm

A fresh market that is expanding and growing in the face of India caught the attention of web-based operators.


There is a fresh market that is expanding and growing at an alarming rate in the online casino world and it’s catching the attention of web-based operators the world over. It’s forming an international ‘disruption’ as each one scuttles to get their piece of the pie in this lucrative and budding new market.

India has always had the numbers backing them, but the gross poverty of the nation and the slow rollout of things like the internet and mobile device technology has stunted their ability to be heavy-hitters in the international online gambling market. But, watch out world, here they come!

Stats Speak Loudly

An international analysis report issued in 2017 had mentioned the potential lying dormant in India, stating that this Asian market was likely to add 190 million gamers to the industry. It also mentioned that it would probably add revenues of close on $1 billion to the world statistics by 2021.

These stats are a likely reality as the year approaches with the projected growth rate sitting at a hefty 22%. The reason for all this? A mass rollout of stable internet and mobile connectivity in this massive and highly populated country.

The Biggest Magnet

India’s love of sports has always been a motivator to get online and put their money where their passions are, but this is not the area where the growth trend is most noticeable at present.

Online casino games are becoming more and more popular, and while online slots and table games are getting a foot in, the most popular gaming option in this rising market is Live Casino games.

Live Casino gaming offers something different from the norm. Because most of the games are skill-based, Indian regulators and authorities seem to have turned a blind eye on the trends too, leaving online gambling of this sort in limbo, legislatively. Opposition from the government would most probably be far higher if games of chance like slots were more popular

Live blackjack and roulette numbers find themselves in increasing popularity, while game show options like Dreamcatcher, Deal or No Deal, Crazy Time, and Live Monopoly receive even more traffic on a monthly basis.

This is an exciting time to lead up the Live Casino segment the way Evolution Gaming does internationally. It has made them a flourishing game provider in Indian circles and one that is sure to see the monopoly of the money for the foreseeable future.

Where to Now?

There is still much for operators to do in this market space to make the service in India as convenient as it is elsewhere in the world. The growth means that it would be in the best interest of all casinos to make gambling on their platforms as easy as can be for Indian customers.

The first place to start is with payment methods. Not only is it essential to start accepting Indian Rupees as deposits and bets, but the need for adequate payment methods is vital to make depositing and withdrawing funds from the respective sites a simple affair.

Operators do offer some options that work in India, like Skrill and Neteller, but the added convenience of more brands would open up the market so much more.

For the sake of convenience, casinos would find it in their best interests to take on payment solutions like Jeton, KWICKGO, EqoBank, MuchBetter, and AstroPay. This would provide added options to the e-wallet and instant banking options available to the Indian gambling public.

Indian Interests

Growth in the industry is always good news. The market is quite congested and super-competitive at the moment, so having millions of players to share means that the slice of the pie got just that much bigger for everyone concerned.

Success in this region will be determined by how fast casino operators gear themselves for this unique market. There is much potential for those with well-established Live Casino sections and it provides the opportunity to push forth other live providers like NetEnt Live, Ezugi, Pragmatic Play, Playtech, and others as well.

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