What’s hot & new

"Gamegram casino has two brand new Welcome Offers on first deposit."

23 hours ago

New game added! See the review of Lucky Dragon MultiDice X here

2 days ago

New game added! See the review of DJ Cat here

2 days ago

Stake Casino’s exclusive Pragmatic Play dice selection

2 days ago

"Duelbits Casino now has 4000+ online casino games."

2 days ago

Innovation in crypto wallets and other popular payment methods

4 days ago

New game added! See the review of Tropicool 3 here

6 days ago

New casino added! See the review of Captain Spins Casino casino here

6 days ago

CGB extends the deadline for applications by sublicensees

7 days ago

New casino added! See the review of CasiGO Casino casino here

7 days ago

Discover loads of curious Gambling Guides!

What’s hot & new

"Gamegram casino has two brand new Welcome Offers on first deposit."

23 hours ago

New game added! See the review of Lucky Dragon MultiDice X here

2 days ago

New game added! See the review of DJ Cat here

2 days ago

Stake Casino’s exclusive Pragmatic Play dice selection

2 days ago

"Duelbits Casino now has 4000+ online casino games."

2 days ago

Innovation in crypto wallets and other popular payment methods

4 days ago

New game added! See the review of Tropicool 3 here

6 days ago

New casino added! See the review of Captain Spins Casino casino here

6 days ago

CGB extends the deadline for applications by sublicensees

7 days ago

New casino added! See the review of CasiGO Casino casino here

7 days ago

loader search icon
Popular pages
Our top casino picks for United States of America 🏆
Let’s Lucky Casino logo
Hiperwin Casino logo
Wazamba Casino logo
Lucky 31 Casino logo
LV BET Casino logo
Lucky Dreams Casino logo

    The psychological influence of online casino games

    news thumbnail image

    The psychology behind online casino games that software providers use to make you interact with slot games for longer.

    The online casino industry is rapidly growing and expanding with more people across the world signing up and dipping their toes in the iGaming pool.

    While there are a lot of rewards and benefits to gain from online casino gambling, there are still some other factors to consider.

    New research shows that online casino games are designed to keep you playing for longer. Take a look at how the design, layout and other factors impact you psychologically.

    Sounds and their effect

    Slot machines each have their own sounds, soundtracks and effects that help to create a more immersive gaming experience.

    According to research, sounds are not just added to increase the entertainment value but keep you playing for long. As the sounds of online slots build, so does your level of excitement leading to want to keep playing.

    A psychology professor from the University of Waterloo, Mike Dixon, revealed that after years of prominent slot studies, it has been proven that noisy slots trick your brain into thinking you've won more than you actually did.

    The study also revealed that software providers specifically look for sounds and backing tracks that will keep players gambling for longer.

    If you consider the sounds used by top software providers such as EGT and Novomatic, they will use big win sounds and similar soundtracks for all their games. Thus, making their games instantly recognisable for players. Software providers such as IGT will have music stop once the reels stop spinning. Doing so creates an urge to keep spinning for the music to continue.

    These are all elements that directly influence your time spent playing the slots.

    The idea is to draw players in and keep them at the slot machines as long as possible. For players who know how to play responsibly, the sounds will only enhance the overall gaming experience.

    What about themes?

    There are a variety of different game options available online but slots are among the most popular - partly because of the range of themes you get to choose from. Whether you’re a fan of myths, legends, folklore, fairy tales, wild animals or even holidays, there's a themed slot for you.

    Software providers have also started exploring TV series, movies, music and other branded slot themes. Making it even more alluring for players to try out the latest games with their iconic themes.

    These themes are carefully selected based on the research of what players will be most likely to react to.

    Bonuses, promotions and VIP rewards

    For casino players, the gaming experience comes with the thrill of bonuses, promotions and VIP rewards. The industry has worked to making casino rewards seem more beneficial and rewarding than they really are.

    These offers appear bold, flashy and bright on the screen. They usually attract players visually and with accompanying sounds. Still, be careful with the small print and conditions.

    The Trance Effect

    Slot games affect you psychologically through the sounds, lights, themes and wins they can award. Factors such as well as the game speed, the animations and other forms of entertainment are also part of the deal. At some point, you could realize you’ve been spinning without thinking or watching the clock for a few minutes or hours.

    It's known as the Trance Effect, created by the sensations provided by these online slot games.

    Unless you actually take a step back and analyse the spins logically, you could be swept up in the gameplay quite quickly. Unfortunately, this could make it easy to develop a gambling problem or spend more than you bargained for.

    A pro tip would be to block out the noise, turn it down or mute it completely. The idea is to stay aware of your surroundings at all times.

    There's nothing wrong with having a good time, as long as you do so responsibly.

    Published: November 12, 2020

    Anything incorrect or missing?

    Let us know

    Article by Stelly

    CasinoWow Contributor

    Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

    Mentioned in this article

    Highroller Casino logo
    Highroller Casino
    BitStarz Casino logo
    BitStarz Casino
    King Billy Casino logo
    King Billy Casino
    Casino Friday logo
    Casino Friday
    BitKingz Casino logo
    BitKingz Casino
    GoSlot Casino logo
    GoSlot Casino
    Gamdom Casino logo
    Gamdom Casino
    CrocoSlots Casino logo
    CrocoSlots Casino

    Related content

    NEXT UP IN REGULATIONS

    THE LATEST

    Most popular

    news item
    Stake Casino’s exclusive Pragmatic Play dice selection
    news item
    Innovation in crypto wallets and other popular payment methods
    news item
    CGB extends the deadline for applications by sublicensees
    news item
    Don’t miss the Jackpotz Mania taking place at BitStarz Casino
    news item
    The global gambling connection: Uniting players worldwide

    Popular

    Special Guides

    Features

    CasinoWow

    Mentioned in this article

    Novomatic logo
    Novomatic
    IGT logo
    IGT
    EGT Digital logo
    EGT Digital

    Related content

    NEXT UP IN FUN WOW

    THE LATEST

    compass icon

    Guides

    Online gambling guides
    press icon

    News

    Latest gambling stories
    questionmark icon

    Help

    Online gambling FAQs

    CasinoWow © 2024

    CasinoWow.com Cookies

    We use 🍪 cookies to improve your user experience. By continuing to use this site, you are agreeing to our use of cookies as described in our Cookie Policy.

    Accept

    SUBSCRIBE for EXCLUSIVE offers!

    Be the first to get exclusive bonuses and WOW casino promotions! Get access to our new online casinos, top stories and special iGaming events for FREE.

    Share this page across social platforms!

    Facebook
    Twitter
    Instagram
    Linkedin