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Binance, crypto casinos, and the reach of influencers

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As cryptocurrencies gain more ground in the online casino industry, we take a look at the popular Binance exchange and wallet.

For many years, the iGaming industry has focused on finding the best and most advanced ways to play online casino games. From the launch of the first online casino to playing slots on a smart fridge, the casino industry has done it all.

With the rise of cryptocurrencies, it only made sense that this new form of digital finance would intrigue and inspire industry leaders. The use of crypto at online casinos is growing and it’s not slowing down but punters want to make sure that they’re investing and playing as safely as possible.

Using services such as Binance to trade crypto, store crypto and enjoy online gambling means that you’re in good hands.

How Binance and online gambling go hand in hand

Binance started out as an exchange where enthusiasts could trade well-known cryptocurrencies, with a focus on altcoins, including Bitcoin, Litecoin, and DOGE. More than just a great way to trade crypto, Binance also offers a secure wallet that allows the safe storage of any crypto you own.

A few years after Binance launched in 2017, the company released their own crypto known as Binance Coin or BNB. A great alternative to Bitcoin, BNB was first used to pay for fees on the Binance platform.

In a short time, BNB has grown and is now accepted crypto and can even be used to gamble online where supported! Binance casinos are growing and using the Binance wallet to fund playing with other crypto is a great idea for all punters looking to gamble online using Bitcoin, Ethereum or more than 600 other options.

It’s easy to see why this crypto company is growing as rapidly as it is and why so many punters and celebrities are taking note of where it’s going.

Influencers and celebrities in the crypto space

Recently, there’s been an influx of news regarding celebs and influencers dipping their toes into the crypto pool.

Binance recently announced that they have signed an exclusive, multi-year NFT partnership with Cristiano Ronaldo. The world-famous footballer is set to launch an exciting promotion that will reach around the world to give fans an introduction to Web3.

The deal between Binance and Ronaldo also means that a series of NFTs will be launched which will be for sale on the Binance NFT platform.

Unfortunately, not all news is good news. While Ronaldo may be in crypto heaven, Michael Owen was recently forced to delete a tweet regarding crypto from his Twitter account.

Owen was contacted by the Advertising Standards Authority about a tweet where he claimed that his new NFT project couldn’t lose value. The tweet read: "My NFTs will be the first ever that can't lose their initial value".

The ASA assessed the tweet and found that it was misleading. Owen was told to not exaggerate the guaranteed value of his new NFTs and was told to delete the tweet.

While the crypto world is on the rise, it’s clear that influencers will still need to be smart about the companies they work with and the news they share going forward.

Published: July 13, 2022

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Article by Stelly

CasinoWow Contributor

Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

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