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IGT’s Exclusive Elvis Presley lottery-themed games

  • by Stelly in Fun Wow
  • April 14, 2021

IGT signs multi-year agreement with Authentic brands Group to distribute Elvis themed lottery games.


There is something thrilling about combining legends and online casino games, and IGT has something new up its sleeve!

IGT is bringing the heat with more branded gaming after signing a multi-year licensing agreement with Authentic Brands Group (ABG).

With the agreement, IGT has exclusive property licensing rights to develop and distribute Elvis Presley-themed lottery games throughout Canada and the United States.

Tribute to the King of Rock

Elvis Presley is one of the most influential pop culture icons of the 20th century and according to IGT Chief Operating Officer, Jay Gendron, they are ecstatic at getting to offer Elvis games to players.

According to Gendron, IGT dedicates itself to bringing a robust, multi-channel and multi-jurisdictional program to the lottery community by extending the brand across all possible platforms and territories.

65 years after his global debut, the King of Rock ‘n Roll continues to inspire. Elvis is still one of the most influential musicians, designers and entertainers who continue to captivate audiences to this day. With over 15 million fans across social media, Elvis Presley is a perfect addition to the brands' lottery collection.

The agreement with Authentic Brands Group allows IGT to develop instant tickets, draw-based games, mobile and interactive games, turnkey second-chance promotions as well as comprehensive experiences for lottery players.

Marc Rosen, Group President at ABG, looks forward to creating fun games for Elvis fans and lottery players with IGT. Rosen says Elvis continues to delight fans and he looks forward to seeing how people will react to this engaging and interactive format.

All about IGT

IGT is one of the leading gaming developers in the online and land-based gaming industry. They deliver an entertaining and responsible gaming experience to players across the globe in various regulated regions. IGT supplies games to different sectors and channels spreading across Gaming Machines, Lotteries, Sports Betting and Digital gaming.

Over the years, IGT has established a local presence and built up a relationship with regulators and governments in over 100 countries across the globe. They offer high-quality games and services while adhering to the highest levels of service, responsibility, and integrity.

IGT launched in 1975 and has its headquarters in London, England. Over the years it has become well-known for creating high-quality machines for land-based casinos. It has also gained quite a reputation for its quality of all IGT online slots.

Their portfolio includes a range of popular games such as Siberian Storm, Golden Goddess and Wolf Run.

Gamble with the King

The new range of Elvis themed scratch games will include many options at varying price points in a variety of play styles. According to IGT Vice President for Global Licensing, Jennifer Fales, the games will appeal to different players across different demographics.

Some of the titles on the way are Cash is King, Rock 'n Roll Riches, Viva Las Elvis! and Elvis' Electric 8s. While IGT does not have rights to the music catalogue, some of the song titles will be used to market all lottery, mobile and interactive games.

IGT is confident that the new range of Elvis Presley branded games will appeal to both gambling fans and non-gambling fans.

According to Fales, IGT has plans in place to offer some exciting prizes for lottery winners. These include stays at The Guesthouse at Graceland, tickets to the Memphis Rock 'n' Soul Museum, and even a VIP tour of Graceland Mansion!

There is plenty of excitement coming your way with the launch of the new lottery-based range of Elvis Presly games from IGT. Don’t miss out!

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