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    Wazdan's winning streak continues with a Best Marketing Campaign award

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    Wazdan has received recognition for the best marketing campaign at the 2025 SiGMA Asia Awards, adding to its growing list of achievements.

    Wazdan, a leading game developer in the iGaming industry, received the prestigious Best Marketing Campaign award at the 2025 SiGMA Asia Awards. This win added to the growing list of many that celebrate the company's efforts in the industry and reinforce its influence across global markets.

    The award was presented to Wazdan for their highly successful Valentine’s Drop promotion. This impressive campaign formed part of the 2024/25 Network Promotion Mystery drop, featuring a €6 million prize pool.

    A campaign that redefined player engagement

    The Valentine’s Drop campaign received recognition industry-wide for its engaging design and real-time player interaction, along with the innovative promotional mechanics. It follows the success of Wazdan’s Halloween and Christmas-themed offers and further enhances the company’s reputation for creating high-quality network promotions.

    The campaign introduced Mystery Drops, which lets players win random prizes while playing their favourite Wazdan games. The mechanic allowed for better player engagement and satisfied that craving for instant gratification, making it a hit among operators and players.

    With its €6 million prize pool and instant wins, it offered generous rewards. On top of that, it was appealing to all thanks to seamless integration and real-time player engagement. It certainly raises the bar for what network promotions can achieve.

    Industry recognition

    Wazdan wins Best Marketing Campaign at Sigma Awards
    Image Source: Wazdan

    During the 2025 SiGMA Asia Awards, companies received recognition for their hard work, exceptional innovation and development within the industry. The event is known for bringing together industry leaders, operators and developers in celebration of the best in gaming and marketing.

    Chief Commercial Officer at Wazdan, Andrzej Hyla, commented that they are extremely proud to have been awarded the Best Marketing Campaign at the 2025 SiGMA Asia Awards. According to Hyla, this is a true indication of their commitment to designing ‘industry-leading promotional solutions.’

    With this latest achievement, the game provider continues to push the boundaries of player engagement and promotional excellence and manages to set new standards for network promotions within the iGaming sector.

    The Best Marketing Campaign award, along with the five nominations at the EGR Marketing & Innovations Awards 2025, including Brand of the Year – B2B, highlights the company's influence within the industry.

    To mark the occasion, we reached out to Wazdan for an exclusive comment about their achievement. Here's what Jakub Popanda, Lead Marketing Manager, shared:

    Winning Best Marketing Campaign at SiGMA Asia for our Valentine’s Drop was simply lovely. The campaign was a true team effort, from creative to execution. I’m proud of how it all came together. Big thanks to everyone who helped make it shine!

    And as they receive recognition, they’re not showing any signs of slowing down. In fact, with so much already in the pipeline for the rest of 2025, players and operators are left on the edge of their seats with anticipation.

    What’s next for Wazdan?

    Wazdan is already preparing for its 2025/26 promotional campaigns, which promise even more exciting developments that will keep operators and players entertained.

    There’s no denying that the game provider is a trailblazer in the gaming industry and brings forth creative marketing strategies that drive business growth while improving player satisfaction.

    As part of the 2025/26 promotional campaign, the software developer plans to introduce the Wazdan Multidrop, which is a seven-phase network promotion designed to boost player engagement and operator revenue. The campaign is set to include a €6 million prize pool, which continues the company’s tradition of delivering high-value bonuses & promotions.

    They are also expected to expand their game portfolio with exciting game releases, including Sizzling Eggs™: Grand Platinum Edition and 36 Coins™: Grand Gold Edition. These games are set to provide immersive gameplay and feature a mobile-first design. We can't wait!

    Leave us a review on Trustpilot!

    Published: June 16, 2025

    Anything incorrect or missing?

    Let us know
    Deni avatar image

    Article by Deni

    CasinoWow Contributor

    Hi, I’m Deni and I am here to ensure you have all the information you need to make informed decisions about online casinos and games and, of course, have fun while doing it. I do so through in-depth research and a keen eye for detail resulting in comprehensive reviews and engaging articles. Let’s explore the iGaming world together!

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