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Looking back at 40 years of Novomatic

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One of the largest and most popular software providers in the casino world today is Novomatic.

Known by land-based punters and online casino enthusiasts alike, Novomatic reaches a wide range of players from all around the world every single day.

The casino game creator is celebrating its 40th anniversary in the industry and they did so in style at ICE London. But first, let's take a quick look at the history of this casino powerhouse.

Walk down memory lane with Novomatic

After launching 1980 in Austria and producing the first Admiral Gaming Machines, Novomatic quickly expanded to Germany, France, Netherlands and Switzerland.

With no time to waste, Novomatic showed off their love for technology and created the first dual-screen gaming terminals for land-based casinos in 1985. In 1988, the company landed on African soil when they expanded to South Africa and not long after, in 1989, a legend was born!

Known as "The Legend", the American Poker II terminal was launched to players around the world. Online casino floors would never be the same.

Jumping forward to 1993, new jurisdictions led to new subsidiaries in Germany, Norway, Poland, Latvia, Estonia, Namibia and Botswana, further accelerating Novomatic's growth in leaps and bounds.

Over the years, the company continued to expand and provide its services to casinos far and wide. In 2001, Dolphin's Pearl, one of the company's most popular creations is launched. As new licenses are attained and new territories explored, Novomatic continues to blow players away.

Continued innovation and exciting company changes, such as David Hasselhoff signing on as a brand ambassador, all show that Novomatic has its eye on the future. Now, with their 40th anniversary on the horizon, it's thrilling to imagine what the provider will come up with next!

Novomatic celebrates 40 years at ICE London 2020

Kicking off their 40th year in style, Novomatic is celebrating their 40th anniversary in style at ICE London 2020.

“ICE 2020 will be a very special trade show for Novomatic, especially since we will be celebrating our 40th anniversary this year", said Harald Neumann, chief executive officer of Novomatic. "Accordingly, we will not only present our exceptional product portfolio but also review these 40 successful years with our customers and partners."

Visitors who visit the always-impressive Novomatic stand will discover old favourites, new creations, and upcoming works by the software provider giant. A special vintage corner of the booth will transport back in time to the company's more classic games from 40 years ago.

"I believe that with the very well balanced portfolio of new developments and “retro” games, we will see substantial growth in all areas of our land-based business and I can’t wait to present all the new products to our customers at ICE", said Jens Einhaus, VP of International Sales, Europe & the Americas.

"Visitors should certainly make sure to use the opportunity to enjoy our special 40th-anniversary offers at ICE."

Fast facts about Novomatic

  • The company has more than 30,000 employees around the world
  • They have subsidiaries in 50 different countries
  • Novomatic can be found in more than 2100 gaming locations across the globe
  • Players can enjoy more than 255,000 gaming terminals

Find out more about this popular software provider and play great Novomatic casino games at our recommended online casinos!

Published: February 20, 2020

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Article by Kally

CasinoWow Contributor

Hi, I’m Kally and I am proud to be part of the CasinoWow family! The last few years have helped me enrich my insights on the gambling world online and now, I can say I recognise the best casino brands and operators. I am more than happy that I get the chance of helping the players make the right choice when it comes to online casinos.

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