What’s hot & new

Modern casino games: Where gambling and video games meet

13 hours ago

"Roobet casino has a new modern design and user interface."

24 hours ago

"Gamegram casino has two brand new Welcome Offers on first deposit."

2 days ago

New game added! See the review of Lucky Dragon MultiDice X here

3 days ago

New game added! See the review of DJ Cat here

3 days ago

Stake Casino’s exclusive Pragmatic Play dice selection

3 days ago

"Duelbits Casino now has 4000+ online casino games."

3 days ago

Innovation in crypto wallets and other popular payment methods

6 days ago

New game added! See the review of Tropicool 3 here

7 days ago

New casino added! See the review of Captain Spins Casino casino here

7 days ago

Discover loads of curious Gambling Guides!

What’s hot & new

Modern casino games: Where gambling and video games meet

13 hours ago

"Roobet casino has a new modern design and user interface."

24 hours ago

"Gamegram casino has two brand new Welcome Offers on first deposit."

2 days ago

New game added! See the review of Lucky Dragon MultiDice X here

3 days ago

New game added! See the review of DJ Cat here

3 days ago

Stake Casino’s exclusive Pragmatic Play dice selection

3 days ago

"Duelbits Casino now has 4000+ online casino games."

3 days ago

Innovation in crypto wallets and other popular payment methods

6 days ago

New game added! See the review of Tropicool 3 here

7 days ago

New casino added! See the review of Captain Spins Casino casino here

7 days ago

loader search icon
Popular pages
Our top casino picks for United States of America 🏆
Let’s Lucky Casino logo
Hiperwin Casino logo
Wazamba Casino logo
Lucky 31 Casino logo
LV BET Casino logo
Lucky Dreams Casino logo

    Social media’s role in responsible online gambling

    news thumbnail image

    Popular social media sites like Facebook implement the option to opt-out of gambling ads in support of safer gambling.

    The online casino industry has shown tremendous growth with players across the globe taking part in the thrill of playing online casino games.

    With the growth in the industry, there have been various changes including more focus on responsible gambling. Even the world of social media is doing its part in creating a safer gambling environment for players.

    Safer gambling and social media

    Social Media sites such as Facebook have shown their support for responsible gambling initiatives. Facebook recently made public that they will be adding an option to opt-out of betting adverts. This was shortly after Snapchat did something similar earlier in the year.

    With this in place, users will have the option to remove gambling advertisements should they choose. The Betting and Gaming Council welcomes the news and has been working closely with Facebook in the past year in an effort to create more new tools for those wishing to see fewer betting ads.

    The BGC recently updated the Industry Code for Socially Responsible Advertising Code they released last year. The code states all social media ads must target consumers aged 25 or over. This is applicable on all websites unless they can prove they can precisely target at over 18’s.

    The BGC chief executive, Michael Dugher says the move by Facebook is a welcome one and urges all other social media and search platforms to follow suit.

    The ban or option of opting out of advertisements is not entirely new as many social sites have started implementing this option in an attempt to increase responsible gambling. YouTube made headlines earlier in the year announcing it will no longer accept promotions relating to alcohol, gambling, politics or prescription drugs. This was only months after YouTube added an option to opt-out of most gambling and alcohol adverts in the UK.

    Twitter has a ban on any gambling or gambling-related content advertising. Only advertising for state-run lotteries is permitted. Advertisers for the latter are only allowed with prior authorization from Twitter.

    The streaming site, Twitch, made waves in August introducing anti-gambling measures with an aim to prevent creator content that promotes gambling.

    In the creator update, it states that Twitch prohibits sharing links or referral codes to sites that offer slots, roulette, or dice games. It continues saying that gambling-related content will be closely monitored and an update to there can be an update to the current approach if needed.

    Responsible gambling focus

    The online gambling and social media industries are working hand in hand to create a safer environment for online gamblers.

    Regulations are changing according to responsible gambling requirements and safeguards are being put in place on the majority of social media pages. The BGC chief executive, Michael Dugher, is urging social media and search platforms to continue adding options to opt-out of betting ads and implement other tools promoting responsible gambling.

    Dugher says they are dedicated to raising the standards within the regulated gambling industry.

    As the popularity of the online casino industry has grown, so has the number of problem gamblers. As such, there has been a bigger need to increase the focus of tools and strategies of responsible gambling.

    With the ban of gambling ads and providing tools to assist with responsible gambling, it is already a step in the right direction for social media. Social media plays a big role in driving engagement and with the right tools, it can have the right impact.

    Published: December 22, 2021

    Anything incorrect or missing?

    Let us know

    Article by Stelly

    CasinoWow Contributor

    Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

    Mentioned in this article

    Highroller Casino logo
    Highroller Casino
    BitStarz Casino logo
    BitStarz Casino
    King Billy Casino logo
    King Billy Casino
    Casino Friday logo
    Casino Friday
    BitKingz Casino logo
    BitKingz Casino
    GoSlot Casino logo
    GoSlot Casino
    Gamdom Casino logo
    Gamdom Casino
    CrocoSlots Casino logo
    CrocoSlots Casino

    Related content

    NEXT UP IN REGULATIONS

    THE LATEST

    Most popular

    news item
    Modern casino games: Where gambling and video games meet
    news item
    Stake Casino’s exclusive Pragmatic Play dice selection
    news item
    Innovation in crypto wallets and other popular payment methods
    news item
    CGB extends the deadline for applications by sublicensees
    news item
    Don’t miss the Jackpotz Mania taking place at BitStarz Casino
    banner image

    Popular

    Special Guides

    Features

    CasinoWow

    banner image

    Related content

    NEXT UP IN PLAY SAFE

    THE LATEST

    compass icon

    Guides

    Online gambling guides
    press icon

    News

    Latest gambling stories
    questionmark icon

    Help

    Online gambling FAQs

    CasinoWow © 2024

    CasinoWow.com Cookies

    We use 🍪 cookies to improve your user experience. By continuing to use this site, you are agreeing to our use of cookies as described in our Cookie Policy.

    Accept

    SUBSCRIBE for EXCLUSIVE offers!

    Be the first to get exclusive bonuses and WOW casino promotions! Get access to our new online casinos, top stories and special iGaming events for FREE.

    Share this page across social platforms!

    Facebook
    Twitter
    Instagram
    Linkedin