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EveryMatrix invests in up-and-coming gaming studio, Jelly

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In order to strengthen its already growing presence in the iGaming market, EveryMatrix is investing in UK-based studio, Jelly Entertainment.


In the online casino industry, finding new ways to expand your business and stay ahead of the curve is vital. EveryMatrix is doing just that with their latest investment into a UK-based studio, Jelly Entertainment.

EveryMatrix is a successful gambling company with more than 650 employees in ten offices around the world. The company is all about unleashing bold ideas and delivering the best possible player experience to its customers in regulated regions.

Now, this software company is riding off the back of its successful 2021 financial year and investing in businesses such as Jelly Entertainment.

Meet Jelly Entertainment

Jelly Entertainment is a company based in the United Kingdom that only recently launched onto the market but has already released a handful of exciting online slots since 2020.

Check out all online casinos in the UK for real money you might find exciting!

Other than the fact that Jelly has released slots such as Savanna Roar, Valhalla Saga Thunder of Thor, Jade of the Jungle, Might of Zeus and Achilles, not much else is known about this startup.

For this reason alone, the investment by EveryMatrix could make a major impact on how the company operates.

After joining EveryMatrix’s gaming aggregation platform, SlotMatrix, Jelly will be able to expand and distribute its slot titles more effectively. The up-and-coming software provider will also be able to continue supplying their current partners while growing as part of the RSG partner program.

Jelly Entertainment CEO, David Newstead commented on the partnership, saying: “I’m thrilled to have EveryMatrix as our partner; we’re now in a better position than ever to drive forward our studio expansion and product strategy. We share a common vision for entertainment in mobile gaming, and EveryMatrix’s plans for the U.S., their focus on engaging content and market-leading platform make them an ideal key distribution partner for Jelly to accelerate its product roadmap and grow our footprint in the U.S. and European markets.”

EveryMatrix continues to invest

After their successful investment in LL Lucky Games in 2021, EveryMatrix wants to continue working with smaller software companies. The aim is to grow their RSG partners program to provide even more iGaming entertainment to players around the world.

The CEO of EveryMatrix, Ebbe Groes, commented on the new investment saying: “Investing in the gaming vertical is a strategic direction for EveryMatrix and I’m pleased to welcome Jelly to our SlotMatrix RGS partners program. They already are live with several titles, and we’ve been impressed by the quality and creativity of their work. I see a long partnership ahead and this is why we picked them to continue our series of financial investments in the space.”

After a very successful 2021, it’s no surprise that EveryMatrix is aiming to continue its good business practices.

In 2021, the EBITDA for the full year increased by an impressive 65% year on year to €19.7 million. This strong growth was thanks to many milestones including more focus on expanding in the US and partnering with well-known US operators such as Golden Nugget Online Gaming.

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