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Popular land-based game providers that you can find online

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A look at the most popular land-based game providers that can also be found at online casinos in 2023.

Old-school players found their favourites in certain providers long ago at land-based casinos. Many original game developers that started with land-based casino games have crossed over to online gaming.

Here is a look at some popular land-based game providers you can find online in 2023.


Novomatic is an iconic brand that started out in 1980 under the steer of Johann Graff. It operates from 50+ countries, with its headquarters in Gumpoldskirchen, Austria.

While it started with land-based games, it quickly jumped on the online casino train, creating online slots, table games and other game variants. You may even find a range of progressive jackpot games which can lead to massive wins.


The International Game Technology company, more familiar as IGT, was founded in 1990 in the United Kingdom. The company is considered one of the oldest and has been respected in all gaming industries. It rakes in over €4.5 billion in revenue annually and provides jobs to more than 10,000 people.

The company has not just created a respected name for itself within the industry but has also secured a partnership with 170+ online casinos in the igaming industry.

In every one of these casinos, you’ll be able to enjoy a wide range of the best games IGT has to offer, including table games like Blackjack and Roulette. You’ll also be among the many who can enjoy fun slot games.


This is another great company that started in land-based gaming back in 1953. Since then, Aristocrat entered the online gaming industry to get their range of joy-infused games to as many players as possible.

They have an impressive range of licensees and can operate in 90+ countries across the globe, allowing them to provide the best slots, table games and progressive gaming entertainment to players from around the world in different markets online and offline.


Williams Interactive first entered the slot machine industry in 1994 but has since been creating some of the most amazing slots, video lottery games, and so much more. WMS originally started out with pinball games and only later moved to the gaming industry.

When it comes to their gaming portfolio, you’ll find an impressive collection of different themed games, which includes everything from movie themes to TV shows and so much more.

As one of the most respected names in the industry, WMS has been added to the game provider list of many of the top online casinos.

Bally Gaming

This American gaming company started in 1968 and has its headquarters in Nevada, USA. The company has undergone a lot of change since it first started, including its acquisition by Scientific Games in 2014.

The good news is that it managed to keep the name. Bally started with the pinball industry, only to move over to the igaming industry later on. Today they have a great collection of table games and slot games available to land-based and online casino players.


This UK-based brand started in 1968, and for a while, many UK casinos and pubs were sporting Barcrests slots and games. It had a bumpy buy-and-sell road where IGT acquired it in 1998, only to be sold to Scientific Games in 2011.

That being said, Barcrest remains one of the best brands, both online and offline, responsible for some of the most popular slot games still played today. A good example is the iconic Rainbow Riches slot found at many top online casinos.


This game provider is not as old as many others on the list, as it was launched in 2002. It still has over two decades under its belt, with its headquarters based in Bulgaria. The company is a creator of some of the best quality card and table games and highly thrilling slot games.

Over the years, EGT has released over 150+ games which are accessible in 70+ countries.

Merkur Gaming

Last but not least, Merkur Gaming has roots dating back to 1957. It is not as popular or instantly recognisable as many other brands mentioned above.

That being said, Merkur Gaming might have had a slow start, but it is quickly becoming more popular in the world of online casino games. It has a range of classic games and mythical-themed slots that are grabbing the attention of players worldwide.

Published: March 5, 2023

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Article by Stelly

CasinoWow Contributor

Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

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