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IGT’s player-focused marketing leads to more game success

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The respected game provider IGT sees two more slots hit star status thanks to their player-centric design approach.


Some names always find their way into conversation, especially when discussing quality, quantity, and change in the iGaming space. In the world of online casino games, industry-leading providers like IGT always grab the spotlight.

Communication plays a big role in the success of casino games, and it seems that IGT is winning with its latest efforts to satisfy players’ needs.

The respected game provider has seen its latest two releases hit superstar status thanks to using player input to add extra spice to their releases.

Player input utilised

IGT has been around since 1975 and has stayed at the top of game creation by creating innovative titles and implementing player feedback.

In the standard practice of game creation, online slots are tested by different player groups across North America via casino partners. Then, the liked and not-so-liked feedback is used to flesh out the game before bringing it to market.

Once the adjustments have been made, the new games are also tested by the customer. The games are tested for three months to see their performance and to make sure they meet expectations from the creators and the customers. This is why each time the operator releases a game, it will perform well, thanks to the extensive knowledge and player participation in ironing out the kinks before the final title goes to market.

Popular new titles

This dedicated process has paid off well for games like Magic Treasures, released in 2023 and ranked second among the core titles on the recent Eilers-Fantini list of top performers.

The game has plenty to like, including its new progressive feature, Moneyball. According to Roger Patterson, IGT’s vice president for Core, PMM, and Market Research, players enjoyed the game and its features but wanted more bonus rounds and a chance at bigger wins.

This feedback led to more adjustments to the game match and game experience. While the game was already good, the changes offered a better, more immersive experience.

Another title that became an instant hit is the Rising Rockets game, launched in January 2024. This slot features three lock and respin bonuses and the chance to trigger multiple jackpots during the bonus round.

According to Petterson, players enjoy games with a “high level of polish” and a range of good features that are familiar and new. Of course, another big draw for players is games that offer great payouts.

One thing that has kept IGT as a top performer is its engagement with players and focusing its game design on player preferences. With games altered according to player feedback, the games play and feel different, making them even more popular.

Decades of success

International Game Technology (IGT) is a leading software provider founded in 1975 by William Si Redd in Las Vegas, Nevada. The platform started with land-based slot machines and video poker titles. In 2015, it was bought by GTech (Lottomatica), after which its name was changed to International Game Technology PLC.

IGT's games that stole players' hearts and can be considered its most memorable and popular titles include:

Cleopatra Slot is an Egyptian-themed game with vibrant colours and sounds that match its theme. It gives players a classic Vegas slot experience.

Triple Double Da Vinci Diamonds is a modern twist on a classic, featuring stunning artwork, fun free spins, and the chance to win up to 10,000x your stake.

Wolf Run Slot is a legendary Vegas game. Found in casinos worldwide, its online version offers the same thrill with wins up to 40,000x your line bet.

The provider is a pillar in the industry, with a portfolio that includes iconic game titles with innovative mechanics. Their player-centric approach has also improved their relationship with punters, keeping them popular within industry circles.

Published: June 7, 2024

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Article by Polly

CasinoWow Contributor

Hey guys, my name is Polina but my friends and colleagues call me Polly. I am truly passionate about online casino gaming and exploring the different online gambling experiences. I'm really into diving deep into topics and researching all the details. My aim is to gather the best information and write interesting articles for all the readers at CasinoWow.

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