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Unpacking the first Gambling Survey for Great Britain Annual Report

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Explore key findings from the first Gambling Survey for Great Britain Annual Report. Join us as we highlight trends and industry reactions.


The UK Gambling Commission has just released its first-ever Gambling Survey for Great Britain Annual Report. With a blend of surprising stats and interesting findings, this report is a must-read for anyone interested in the current state of gambling in the UK.

Join us as we dive into the key points and unpack why this report is causing such a buzz in the industry.

A numbers game

The report lays out fascinating data, capturing the pulse of gambling across the United Kingdom. One of the standout figures is that around 48% of the 9,804 adults that were surveyed have participated in some form of gambling in the past month. This includes everything from buying lottery tickets to placing bets on sports and playing in UK online casinos.

Without a doubt, the National Lottery remains the most popular form of gambling, with 21% of adults buying tickets or scratch cards regularly.

Online gambling is on the rise, with a significant chunk of the population turning to their mobile devices for a flutter.

Demographic insights

The survey provides a detailed breakdown of gambling habits across different demographics. Men are more likely to gamble than women, with 52% of men and 44% of women participating in gambling activities.

Age also plays a role, with gambling participation peaking among those aged between 25 and 34 at 52%. The lowest participation rates were observed among the 75+ age group, with only 19% reporting that they gamble.

Problem gambling on the radar

A major focus of the report is problem gambling, and the figures here are a mixed bag as they introduced a new scoring system called the Problem Gambling Severity Index (PGSI). The survey revealed that those who had played online slots were more than six times more likely than average to have a PGSI score of 8 or more.  

For the first time, the Commission has collected data on the consequences of someone else gambling. In the GSGB survey, 47.9% of adults reported someone close to them gambled. The most reported severe consequence is relationship breakdown at 3.5%.

The most frequently experienced consequences of problem gambling were embarrassment, guilt or shame, conflict or arguments and experiencing health problems, including stress and anxiety.

Novelty betting and high-risk behaviours

One of the more intriguing parts of the report delves into the world of novelty betting. This includes bets on non-sporting events, like TV shows or political outcomes, which proves to be even easier with the rise of online gambling.

While only 3% of gamblers engage in novelty betting, the data suggests that it tends to attract higher-risk behaviour. The draw of betting on the unpredictable can sometimes lead to more reckless wagering. The UKGC has flagged this as an area needing closer study, especially as the boundaries between entertainment and gambling continue to blur.

Industry reactions and criticisms

The release of the report has not been without its critics. Industry insiders have pointed out discrepancies and potential biases in the data collection methods. For instance, they argue that certain groups, particularly those less likely to engage with traditional survey methods, might be underrepresented, skewing the results.

Despite the criticisms, the report offers valuable insights and serves as a crucial tool for shaping future policies. The UKGC emphasises the need for a sustainable gambling environment where operators are held accountable and players are protected. This includes stricter regulations on advertising, better support systems for those at risk, and a push for more responsible gambling practices.

Looking ahead

As the first of its kind, this annual report sets a foundation for future surveys. The hope is that subsequent reports will build on this base, offering even more detailed insights and helping to track the effectiveness of implemented laws. The data collected will be crucial in understanding the long-term trends in gambling behaviour and in identifying emerging risks early.

Published: August 9, 2024

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Article by Deni

CasinoWow Contributor

Hi, I’m Deni and I am here to ensure you have all the information you need to make informed decisions about online casinos and games and, of course, have fun while doing it. I do so through in-depth research and a keen eye for detail resulting in comprehensive reviews and engaging articles. Let’s explore the iGaming world together!

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