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The Complete Breakdown of CasinoWow's Review & Rating Methodology

We know it can be daunting when deciding on an online casino partner you can trust. With the ease at which websites, high-resolution graphics, and even casino games can be generated these days, you need to look beyond the surface glitz, glamour, and big bonuses before joining a gambling site.

With decades of combined iGaming experience, the CasinoWow team works tirelessly daily to ensure you have the knowledge and insights you need to make an informed decision. This drive to make online gambling great has culminated in hundreds of casino reviews and gambling guides, nearly 1000 promotions and bonuses, and a never-ending list of news, updates, and industry insights.

With this to our name, we are most proud of the detailed process we follow to ensure that any casinos, games, payment methods, and software developers we recommend are all the best and brightest the industry offers.

How do we identify the Best Online Casino? Most important review metrics!

When determining each casino score, we rate them using various criteria. Here are the steps we follow:

Industry Reputation and Reliability

Industry Reputation and Reliability stand out as some of the most significant factors. A casino's reputation within the industry is a testament to its trustworthiness and commitment to fair play. We thoroughly assess a casino's track record, considering factors such as reliability in delivering timely payouts, responsibility to gaming regulations, and a history of providing a secure gaming environment. A strong industry reputation reflects a casino's dedication to maintaining high standards, ensuring players can engage with confidence in a reliable and trustworthy online gaming platform.


Customer Service Excellence

Your satisfaction matters, especially when you encounter a technical challenge or a gaming error when playing online. The final step in our rigorous review process is to engage with the casino support desk and test them on the common questions to most players. We contact them through Live Chat, email, and telephone (when available) and check how promptly they respond and whether their advice is helpful. Knowing that reliable support is readily available adds an extra layer of assurance to your online gaming journey, making it more enjoyable and stress-free.


Withdrawal Payment Speed

Efficient withdrawal processes are essential for a positive player experience. We carefully evaluate how promptly a casino processes and disburses withdrawal requests, taking into account the speed of various payment methods. A casino prioritising quick withdrawals demonstrates a commitment to customer satisfaction, allowing players to access their winnings easily. Our assessment of Withdrawal Payment Speed ensures that players can enjoy not only a diverse and exciting gaming experience but also the convenience of timely access to their funds.


Bonus and Promotion Value

We want the casino you join to make you feel appreciated, so we pay special attention to gamification features, loyalty programs, and additional perks such as promotions and exclusive offers. We give bonus points to online casinos that make players feel special by providing a rewarding and personalised gaming experience.


Casino Software Platform

The software that powers a casino is the backbone of the gaming experience, influencing everything from game variety to graphics and overall functionality. We delve into the details of the software platform, evaluating its user interface, responsiveness, and compatibility across devices. We aim to guide users towards online casinos providing a technologically advanced, immersive gaming experience.


Mobile Gambling Options

Accessibility is vital in our evaluation process, and our reviews factor in the importance of a casino's mobile optimisation. We test whether the casino is available on smartphones, iPads, tablets, and other mobile devices. This ensures that you can enjoy your favourite casino games seamlessly, regardless of your choice of device.


Casino Game Selection

Diverse game libraries and popular casino game providers are important for quality gameplay. The range of available casino games can heavily influence your decision about where to join. Whether you're a fan of table games, video slots or the latest e-sports, our reviews cover a broad spectrum of gaming options to cater to every player's taste. This empowers you to make well-informed decisions tailored to your wants and needs.


Licensing and Regulation

Ensuring Security Through Licensing: Security and licensing take the forefront in our review process. We conduct thorough research to guarantee that the recommended online casinos, payment providers, and games are fully compliant. Our commitment is to provide options that prioritise the safety of your money and personal information. Always remember that to 'Play Safe' is to 'Play Smart'!


Available Banking Methods

Seamless Casino Banking: Smooth deposits and withdrawals are essential for casino fans. Selecting online casinos that boast a variety of fiat and crypto payment methods is a top priority. We aim to give you peace of mind by recommending casinos which offer diverse banking methods, giving you complete control over your money.


VIP and Loyalty Program

We recognise the importance of rewarding player loyalty and providing exclusive benefits to those who invest time and resources in a particular casino. Evaluating the VIP and Loyalty Program involves examining the range of perks offered, such as personalized customer service, exclusive bonuses, access to special events, and tailored promotions.


How We Review Casino Games

With the thousands of casino games available across the internet, our visitors have found our reviews helpful in choosing what to play for real money and what to avoid. It is rarely that a game is considered bad, which is why we focus our reviews on its core components, which allows you to decide if what it offers has piqued your interest. We wrap up each review with an overview of the game's main features, appeal to fans, and unique features and gameplay mechanics.

Our reviews touch on each of the following:

The Theme of the Game

The theme of a specific game when reviewing it is important in the rating process as the diverse themes of casino games are preferred by most players who want to enjoy their gaming experience with an extra spark. Themes can vary from celebrations such as New Year's slots, Christmas-themed slots or Easter-themed slots to recognitions such as Chinese-themed slots or Egypt-themed slots.

The Style and Quality of its Graphics

When rating a certain casino game, we carefully review the quality of the graphics and the style of the game. The visual appeal of a game significantly contributes to the overall gaming experience. We assess the design, aesthetics, and graphical quality to ensure that players are immersed in a captivating and visually stunning environment.

The Fidelity of its Sounds and Score

We evaluate the quality, clarity, and appropriateness of the sounds and music, ensuring they enhance the overall gameplay. A well-crafted audio backdrop adds depth to the gaming environment, providing players with an engaging and realistic experience.


Available Features and Bonus Rounds

In the process, we also examine the diversity and creativity of features, including wilds, scatters, and interactive bonus rounds, aiming to provide players with a dynamic and engaging gaming experience. Well-designed bonus features not only add excitement but also offer opportunities for increased winnings. 


Jackpots and Big Win Potential

Of course, we know what players value the most and big win potential is more than crucial in a casino game. That's why we've also included in the process of reviewing - checking the jackpots and big win potential that a certain casino game offers. This highly resonates with players' satisfaction.


Load Times and Gameplay

Fast load times ensure seamless transitions, minimising disruptions to the gaming experience. We evaluate the efficiency of the platform, emphasising smooth and responsive gameplay with fast load times.


Mobile Optimisation

Many players prefer enjoying online casino games on their mobile phones or tablets these days, which is why we are also highly considering mobile optimisation when rating and reviewing casino games.


How We Review Game Providers

While some players seek out specific game types, others follow game providers. This is often due to special features, mobile optimisation, accessibility options or localisation style unique to the casino software provider. The more a developer invests in creating casino games that cover these features, the more likely you will find a release that caters to your needs.

To ensure we can help you find the ideal game provider in an ever-expanding sea of developers, we rate them and their releases using the following:

The Overall Quality of the Game Design

Graphics, user interface, and overall aesthetic appeal are important. When reviewing game providers, we take into account the overall quality of game design, and we aim to guide users toward game providers that consistently deliver captivating and well-crafted gaming experiences.


Their Use of Custom Soundtracks and Reel Sounds

Unique soundscapes, including custom soundtracks and reel sounds, significantly contribute to the overall gaming ambience. We evaluate how well these elements enhance the immersive experience and complement the gameplay of a provider's game portfolio.


Game Load Speeds Across Multiple Devices

Another crucial aspect of our review process is the load speed of all games in a provider's game collection across multiple devices. Optimised games for tablets, iPhones, Android phones, and other devices are essential for player's satisfaction and convenience.


The Variety of Bonus Features

A diverse range of in-game bonuses, such as free spins, multipliers, and unique features, is also very important. We look at the creativity and abundance of these bonus elements to ensure players have an exciting and rewarding gaming experience. The variety of bonus features not only adds depth to gameplay but also enhances the potential for substantial winnings. 


The Biggest Payout Potential Across Their Games

Most game providers have very high-numbered game portfolios, so we take the time to review them all and find the biggest payout potential across their games. This complements the overall review of a game provider and highlights its potential. 


The Availability of Progressive Jackpots

While reviewing the games by a certain provider, we also analyse the progressive jackpots available if such are vacant. This adds an element of excitement and the potential for substantial winnings. 


Android and iOS Game Optimisation

Game optimisation ensures smooth gameplay and accessibility, so we rate higher providers that prioritise a seamless and enjoyable gaming experience on popular mobile platforms, enhancing accessibility and satisfaction for players on the go.


The Spread of Game Variance

Some game providers offer bigger game variance than others, so we recognise that as we rate them separately. The spread of game variance is important for a provider and we take it into account when reviewing.


How We Review Payment Providers

The final chapter in our casino review process provides insights into the payment providers that gambling sites use. While most consumers will know big names like VISA and MasterCard, as well as Neteller and Skrill, there are many local or crypto-related processors you might need to learn if you can trust.

Unless you're dealing with a niche payment provider that services a single region, the more widely known a company is, the better. Global processors tend to handle large transaction volumes, which means faster turnaround times, balanced fees, and a high likelihood of being paid on time.

Here are the questions we ask when reviewing payment providers:

Are they a trusted gambling payment mechanism?

We assess factors such as transaction encryption, compliance with financial regulations, and the provider's track record in the gambling industry. Trustworthiness is paramount when it comes to financial transactions in online gambling.


How easy is it to sign up with them?

A straightforward and hassle-free signup process enhances the user experience, making it more inviting for potential users to use a certain payment provider with an online casino. Factors we consider are clarity of instructions, simplicity of form completion, and overall ease of navigation during the signup journey.

How many casinos offer them as an option?

If a payment provider is popular among many online casinos, it speaks for their availability and spread across gambling platforms. We consider this factor when rating the best payment providers for online casinos.


What is their fee structure?

We delve into details such as transaction fees, account maintenance costs, and any other applicable charges. A transparent and well-defined fee structure is crucial for users to make informed decisions and manage their interactions effectively.


How long do deposits and withdrawals take?

When playing at different online casinos, the payment providers will offer deposit and withdrawal time frames that differ. When reviewing, we compare those deposit and withdrawal times and rate them for their fast or slow processes. 


What are the maximum deposits and withdrawals they allow?

Understanding these limits is crucial for users, as it directly impacts their ability to manage their finances within an online casino. We aim to help users make informed decisions based on their specific needs and preferences with the maximum deposits and withdrawals that payment providers allow.


Do they offer VIP processing options?

Some payment providers offer VIP processing options for loyal players at online casinos, and we consider this when rating all payment providers available!


Which crypto and fiat currencies do they support?

With the rise of crypto in online gambling, it's only natural to include this in the reviewing process. When doing so, we take the time to review the crypto and fiat currencies that payment providers support.


Additional details about our review process:

Throughout this guide, you've gained insights into CasinoWow's approach to reviewing and rating online casinos, games and providers along with the fundamental principles guiding our commitment to providing unbiased reviews. If you're eager to delve deeper into the specifics of how we assess online casinos, explore the CasinoWow reviews page. Here, you'll find comprehensive information on casino ratings, trophies, badges, and the specialised tools we employ to evaluate every casino featured on our site.

Remember to play responsibly and prioritise safety by selecting an online casino from our curated list.

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