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    The importance and impact of Big Data on online gaming

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    A deeper look at how big data impacts the online gambling industry and the importance thereof for the future of gaming.

    In the online gaming industry, there are many factors operators, regulators, and game developers have to consider daily.

    The key to the industry's success is creating a secure and entertaining space for all who choose online gaming entertainment.

    We take a look at how Big Data is factored into this and what makes it so important to casinos and players today.

    What is Big Data?

    The daily amount of data collected goes beyond our human ability scope. There are quintillions of bytes processed daily across the globe. All these bytes contain information on just about everything from how we live to how we work, play, and so forth. The data can be used to make predictions, from what to wear to what to play next.

    Due to its size, this data runs through the cloud. In the iGaming industry, companies and players produce over 50 terabytes of data per day.

    This is a massive amount of data, which we refer to as Big Data. Sites and industry specialists use this to create a better, more niche betting experience for players.

    The data can be used for promotional campaigns that fit player preferences, compile an effective budget, and keep fraudsters at bay. In short, Big Data is there to help operators and industry leaders get a better picture of what exactly players are searching for.

    The benefits of Big Data

    1. Personalised Promotional Campaigns

    Nothing feels as good as visiting an online gaming platform and experiencing VIP treatment. Through the use of Big Data, sites are able to track your player data and learn more about your preferences. In doing so, they can create a promotional campaign tailored to their preferences.

    2. Detailed Player Information

    With the use of Big Data, sites store personal information and sort players based on age, gender, location, and device. From here, they can create a better overall gaming experience based on these, along with data collected from tracking your player behaviour and casino preferences.

    3. Combatting Fraud

    Another benefit is that it can be used to combat fraud. Online gaming platforms generally want to provide users with safe and secure betting, which includes removing risks of fraud. It also protects the casino from bonus abusers who use fake accounts to access offers. With the data collection on fraudulent use, the sites can continue to develop better protective measures.

    4. Key Metrics Analysis

    The industry runs on plenty of data. With Big Data, they get to track these metrics on a constant basis to ensure data is assessed effectively.

    This includes:

    • Gross Gaming Revenue (GGR)
    • Net Gaming Revenue (NGR)
    • Average Revenue Per User (ARPU)
    • First-time Depositors (FTDs)
    • Churn Rate (CR)

    Responsible Gambling

    One of the biggest focus points in the industry is responsible gaming. This makes Big Data useful as it is used for problem behaviour analysis. The data collected and analysed can show any indicators of potential gambling problems and then recognise them to assist in future issues developing.

    The system then has the ability to generate alerts when players behave in a way that can be problematic, such as chasing losses or playing for long time periods.

    All in all, Big Data can play a big role in ensuring that iGaming is enjoyed by all with fewer risks. By having full access to what players enjoy and need, casinos and regulators can adjust the industry to make it better than ever before.

    Published: September 13, 2023

    Anything incorrect or missing?

    Let us know
    Stelly avatar image

    Article by Stelly

    CasinoWow Contributor

    Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

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