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Play’n GO ups the game with entertaining social slot features

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Play’n GO is incorporating human-voice effects in their online slots. Could it be to bring a social factor to the game?


Play’n GO is a software provider respected throughout the iGaming industry and loved by online casino players. In the nearly two decades of their independent existence, they have received several awards, thanks to their innovative designs and inspirational ethos.

Here at CasinoWow, we love them for the amazing Play'n GO games they develop and their omnichannel software. Plus, the list of online Play’n GO casinos is a testament to the quality and popularity of their games. Over the years, we have seen amazing game titles from the Swedish company and in 2020, they released one game per week.

That’s 52 games for the year! No other software provider can claim this and say that their quality is consistent and improves with each game.

When discussing this achievement and the fact that they upheld their lofty promise made at the beginning of 2020, they said that: “It was a declaration of our intent to be the number one supplier in the world.”

Understanding players

We know traditional slot machines for their mechanical sounds, but to some degree, sitting in a room filled with other humans disguised the lack of engagement.

With online casinos bursting at the seams, the social aspect of gambling, as experienced in land-based casinos, is not really an option anymore. We believe that innovative software providers like Play’n GO, who truly understand the human need for connection, gradually work toward making online gambling more social.

How would they achieve this, though? Video slots combined with the latest components of entertainment technology allow developers to incorporate features that make their slots more attractive and interactive.

Spins with a human connection

We have noticed that recent slot games by Play’n GO include human voice effects. Could this be the provider’s way of making a mechanical game more attractive to their players? We experience the world through our senses and online slots only have two of these to work with, visual and audio. Studies have shown that the sounds produced by slot games can cause players to feel more comfortable and relaxed.

One of their new slot releases, Dr Toonz, has a mad scientist, the one that spawned the creatures from Reactoonz, and he talks to players by announcing certain features. Hotel Yeti-Way is another example of the new trend in Play’n GO slot games, as the charismatic Yeti laughs away and yells “Surf’s up!”

“We wanted the Yeti character to engage with the players”, said Charlotte Miliziano, Head of Games at Play’n GO.

Other ways they are incorporating a human factor is by collaborating with celebrities and using real-life imagery and sounds linked to these celebrities. One slot that comes to mind is Helloween, where players will enjoy the melodic metal music by Helloween, a German band. Snapshots from live concerts make for more engaging gameplay.

Play’n GO is not flying solo on their quest for more engaging and entertaining online casino games. Other software providers are also incorporating human-voice sound effects and we are sure that this trend will continue.

Wisdom comes with age

As the team at Play’n GO moves closer to their 20th anniversary, it becomes clearer that they learn and evolve as they move forward. Using consumer science to create more satisfying gameplay puts gaming developers at the top of their game.

With a motto like “the home of more” we are keen to see what the future holds from Play’n GO and how their team will accomplish their goal of being the best supplier.

Published: November 1, 2021

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Article by Stelly

CasinoWow Contributor

Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

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