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Get ready for ICE and LAC London 2023 with CasinoWow

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Prepare for the upcoming 2023 ICE and LAC conferences, where the latest online gambling innovations can be found.


It’s that time of the year again - where the industry’s best gather for the ultimate conferences in London. We’re excited to announce that CasinoWow will once again be there to rub shoulders with the Who’s Who of the iGaming world.

If you’re preparing to visit these prestigious conferences or simply want to know more about what will take place, explore these recent news releases. As the largest B2B gambling industry events of the year, both ICE and LAC have a lot for software providers, operators, distributors, and affiliates to share.

ICE is set to break records!

The owners of ICE London, Clarion Gaming, have revealed that ICE 2023 will be the largest on record. The conference will occupy more than 51,000 square meters of space, including 41 halls of the ExCel London building. LAC will occupy the remaining three halls, making this the largest conference of its kind in history.

Commenting on the massive scale of ICE and LAC this year, Stuart Hunter, managing director of Clarion Gaming, said:

“ICE London and sister show iGB Affiliate London will be occupying the entirety of ExCeL. That means all of the North and South side exhibition halls, every meeting room and all of the International Conference Centre at ExCeL, which will host ICE VOX, the World Regulatory Briefing and the International Casino Conference. In very simple terms, there’s not a square mm of space left.”

First-ever street gaming hub

A dynamic new floor feature dedicated to licensed street gaming is set to be released at ICE London this February. A first-of-its-kind, street gaming has been developed by the Gambling Business Group.

It’s said that the GBG High Street Hub will feature “contributions and insight” from brands like Novomatic UK, Entain, Buzz Bingo, Merkur UK, and GameNation.

Peter Hannibal, chief executive and co-founder of the Gambling Business Group, shared what they hope to achieve with the High Street Hub, saying:

“Licensed street operators continue to make a huge contribution to local and regional economies throughout the world. The emphasis is firmly on the community, with operators employing local people, providing socially responsible gambling entertainment to local populations and supporting local businesses through the supply chain.

Our aim is to reflect these important credentials and stimulate lively, topical and informed debate surrounding a sector which contributes so much to the economic and social vitality of towns and cities where street-based gambling entertainment is regulated.”

Look out for the High Street Hub adjacent to the Pillar Hall Casino found on stand S10-130.

Looking to the future

While ICE and LAC 2023 are yet to take place, the event owners are already looking to the future to find new potential options for where the conferences will be held.

Currently, four cities have been shortlisted, including Barcelona, London, Madrid and Paris.

After each city makes its bid to host the conferences between 2025 and 2029, they will go through a strict selection process with the help of Equimore - an event strategy and location specialist.

Each location’s capacity, facility, and ability to accommodate growth will be taken into account. The final announcement will be made in Q3 of 2023.

Join us at ICE and LAC London 2023

ICE will be running from the 7th to the 9th of February 2023, followed by the iGB London Affiliate Conference. The LAC will run from the 8th to the 11th of February 2023 at ExCel London - an international exhibition and convention centre.

Last year CasinoWow attended both events, ICE and LAC 2022, and this year we will also keep notes of everything that happens so that we can tell you all about it when we get back!

Keep your eyes peeled for the CasinoWow team, and feel free to stop by and chat with us!

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