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Insights from ICE London 2024 & iGB Affiliate by CasinoWow and the hottest expo news!

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CasinoWow's insights and thoughts on what took place in London for iGB Affiliate and ICE London 2024!

This February, from 6 to 8, once again, ICE London and iGB Affiliate took place in ExCeL London. CasinoWow’s team was gladly attending the conferences too, and we have so much to share with you that we better get onto it!

Let’s look at the most interesting insights and new information that we gathered while speaking to our friends and partners from different affiliate programs, casinos, game providers, and more. Ready? Let’s dive!

ICE London 2024

Our team had a wonderful time meeting many key partners at ICE London 2024, including BGaming, Pragmatic Play, and Wazdan.

BGaming at ICE London 2024
BGaming at ICE London 2024

The talk we had with the BGaming affiliate manager was insightful, and we exchanged great ideas and plans for the future. We also got to hear about BGaming’s future ideas and goals, including their expansion to Brazil in April, as well as their attendance at SiGMA Europe Summit 2024, iGB Live! in Amsterdam, and the SBC Summit in Lisbon. We can’t wait to see what more they have in store for us and their players!

Gladly, we also got to meet with our new partners from Wazdan and talk about what the future of gambling might look like for them. A quick sneak peek is the fascinating rebranding that they are currently doing. We got to hear more about what this rebranding includes and what new surprises they have for the players. We’ll let you know all about it in our next article really soon, so stay tuned!

Pragmatic Play at ICE 2024
Pragmatic Play at ICE 2024 in London

One of our most trusted partners and biggest supporters, Pragmatic Play, also shared insightful thoughts about the industry and the conference. Not only did we speak about their nomination in the WowAwards (Pragmatic Play is nominated for Best Game Provider for 2023), but we also shared views on the ICE London 2024 edition and how people were more eager to explore the gambling world - one last time in London before they move the expo to Barcelona.

iGB Affiliate 2024

CasinoWow’s team made the most of the three days we had at ExCeL London and gladly successfully met almost all of our partners who were also present.

It was great to meet once again our friends from Casino Friday and Shotz (also nominated for the WowAwards for Best of the Best Casino and Best New Casino).

Casino Friday & Shotz Casino
Casino Friday & Shotz Casino at iGB Affiliate in London 2024

They confirmed the latest hot news about the sale of Livespins to Evolution. The sale is, however, not final yet, but soon to be finalised.

We also had a very productive meeting with PlayOJO, who shared with us their highlights from inside the company. They have more people working for them, constantly expanding their employees list. At the same time, they are also expanding to new and big markets, such as Ireland, Brazil, Canada and Ontario, Argentina, Greece, South America, and more.

EGO Affiliates, part of which is PlayOJO, also shared with pride about their nomination at the EGR awards as well as the nomination for Best Casino at the WowAwards.

We also met our friends from Betsson Group, with whom we are now planning some amazing surprises for our readers and their players - you’ll be amazed by what is coming pretty soon!

Vote for Betsafe Casino at the WowAwards!

MyEmpire Casino, also nominated for Best New Casino, shared the news about adding a sportsbook to their site at the end of March. Maybe that’s another reason to vote for them!

Thank you, partners! See you next year!

Shout out to all of our other partners that we had a great time with - thank you for the productive talks, insightful remarks, and successful debates!

Overall, we think the conferences were pretty successful and marked the great end of the location where they used to be occurring. It was the perfect way to say Goodbye to London - with lots of networking, presents, music, cocktails, pleasant talks, some work done, and great plans for the future.

We’ll be sure to keep you up to date with all that is coming soon! Stay tuned and follow us on Instagram and LinkedIn, where we also share the most exciting news!

Published: February 12, 2024

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Article by Stelly

CasinoWow Contributor

Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

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