CasinoWow's interview with Irina Grinshtat from Ezugi offers exclusive insights into the company's game-changing approach, its plans for 2025 and beyond, and the live casino industry.
Ever since 2012, Ezugi has been redefining what it means to experience live casino gaming . The company has since become a global leader with a portfolio of over 30 immersive live dealer games streamed from 13 studios and land-based casinos.
We recently sat down with Irina Grinshtat , Regional Manager of East EU at Ezugi, to uncover how the company stays competitive, their successful launch in Ontario, and what’s on the horizon for 2025.
Join us for an exclusive inside look at the company’s inner workings, live casino games, and future plans:
CasinoWow's interview with Ezugi
CW: We are happy to finally have the chance to speak with you! Can you tell us what core factors contribute to Ezugi’s success in the live casino industry?
IG: Ezugi’s success lies in our focus on innovation, adaptability, and a customer-first approach. Since day one, we’ve provided authentic and immersive experiences that go beyond what’s possible in a land-based casino—leveraging the power of technology, we deliver even greater excitement, more variety, and unmatched convenience. Staying ahead of industry trends and responding swiftly to market demands has been key, alongside building strong global partnerships to tailor our solutions to operators and their players’ preferences.
CW: How do you differentiate yourself from other live casino game providers in terms of both game development and customer experience?
IG: Ezugi stands out through diversity, innovation, and personalisation. Our extensive live casino portfolio spans classics like Blackjack and Roulette to region-specific favourites like Andar Bahar and Teen Patti, catering to diverse player demographics with top-tier streaming and engagement quality.
We enhance the player experience with interactive features, professional dealers, and seamless mobile optimisation. We ensure our games genuinely entertain players by localising content with language support and cultural nuances.
CW: When designing new games, what are the primary elements you focus on to ensure that they are engaging and sustainable in a competitive market?
IG: Our priorities are player engagement, scalability, and adaptability. Each game balances excitement and ease of play, featuring innovations like side bets and multiplayer options to keep players entertained while maintaining fairness and transparency. To ensure sustainability, we regularly enhance functionality, roll out updates, and integrate feedback from operators and players. Our games are also designed to adapt seamlessly to different regions, devices, and network conditions.
CW: Congratulations on your recent launch in Ontario, Canada ! What are your expectations for this new market, and what unique challenges or opportunities do you foresee in the Canadian market?
IG: We’re excited to enter Ontario, a dynamic and mature gaming market. We focus on connecting with players who value quality and authenticity, and we’re eager to offer them an experience they’ll truly enjoy.
Canada’s diverse player base presents both a challenge and an opportunity. By leveraging our localised content and diverse game offerings, we aim to meet varied preferences and deliver tailored, engaging experiences for Canadian players.
CW: How do you adapt your games and services to different regions? Are there specific modifications made for North American audiences compared to other markets?
IG: Adaptation is at the heart of our global strategy. In North America and globally, we prioritise stringent regulatory compliance and tailor games to regional preferences. Blackjack and Poker variations perform particularly well, so we optimise these with innovative features.
We’ve also introduced Double Zero Roulette to match player preferences and are excited to launch Triple Zero Roulette soon, reinforcing our commitment to localising content. Beyond language, we integrate regional preferences, cultural nuances, and betting styles to deliver engaging, customised gaming experiences while maintaining the highest quality standards.
CW: The live casino sector is rapidly evolving. Can you share how your company stays at the forefront of innovation? Are there any new technologies or approaches you’re excited to incorporate into future games?
IG: Staying ahead means constantly pushing boundaries. Ezugi invests in research and development to explore cutting-edge technologies like augmented reality (AR), advanced player analytics, and enhanced streaming capabilities. We’re also incorporating AI-powered tools to elevate dealer interactions and player experiences.
Gamification is a key focus, blending online live casino elements with video game features like achievements and leaderboards. Additionally, we’re developing innovative promotional tools to help operators attract and retain players. These advancements ensure our games stay fresh, interactive, and competitive in an ever-evolving market.
CW: What more can we expect from Ezugi by the end of 2024 and in 2025?
IG: By year-end, we’ll expand our portfolio with innovative game launches, including titles for niche markets, while enhancing mobile and tablet experiences to meet on-the-go gaming demand.
Looking ahead to 2025, we’re focusing on emerging markets, AI-driven innovations, and gamified live casino solutions. Collaborations with local influencers will help us connect personally with players, bringing our games closer to their everyday lives. Our commitment to player-centric experiences and strong operator partnerships remains steadfast, with exciting developments ahead to redefine live casino gaming.
Thank you, Irina and Ezugi!
It was a pleasure to learn more about what’s behind Ezugi’s impressive portfolio and forward-thinking approach to staying competitive in the industry. Now that Ms. Grinshtat has shared the company’s ambitious plans for the future, we are even more excited to continue following their growth and successes. It’s evident that the company will continue to set benchmarks for excellence .
Stay tuned with CasinoWow for more inspiring interviews and valuable insights from the biggest players in the iGaming industry!
by Deni
in Interviews 
December 10, 2024
5 min read
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