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The LeoJackpot at LeoVegas is now the largest in the world

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The LeoJackpot is the largest online casino jackpot in the world. Learn why it is so unique and its impact on the LeoVegas Group.

With the LeoJackpot, also referred to as BetMGM Millions on BetMGM.co.uk, now being the world’s largest jackpot in the online casino industry, several key factors contributed to this achievement.

In a recent interview, Viktor Hoffmann, head of Gaming Business Development at LeoVegas Group, gave a comprehensive overview of what makes it stand out in the competitive iGaming market.

What is so special about LeoJackpot?

This Jackpot is designed for mass appeal, being simple to play and adding excitement to the gaming experience, whether playing online slots or live casino games.

Players can toggle jackpot mode on and off as they please, with four different tiers ranging from smaller and more frequent wins to the multi-millionaire maker level.

Each player contributes the same jackpot bet amount per spin, and anyone has a chance of winning any of the pots at any time.

LeoJackpot is a pooled, progressive, cross-border, multi-tier, and value-based Jackpot. It’s available across their portfolio of brands as a companion product to all of their most popular casino games, including live dealer titles and game shows.

Functioning similarly to an ante bet or add-on bet, it boosts the player’s chance of winning on top of the base game they are playing for a nominal additional bet amount.

The Jackpot is wholly independent of the base game. Yet, it is seamlessly overlaid to not interfere with the gameplay, differing from in-game provider jackpots pooled across thousands of operators where the jackpot payouts often form part of the game’s RTP.

How does the LeoJackpot enhance the player experience?

LeoJackpot is the perfect second-chance product, allowing players to super-size their experience to win even more.

It is carefully calibrated to ensure that the win amounts, reset values and drop frequencies combine to create a compelling option for most player types. Players see the win potential as an additional reason to join their sites.

The LeoVegas Jackpot drops every 6.4 minutes, creating many additional winners, and €20 million was paid out last year across nearly 100,000 jackpot drops.

When comparing monthly retention rates between opted-in and opted-out players, it was found that jackpot players were twice as active, with double the retention rate of non-jackpot players.

Expected developments or enhancements for LeoJackpot

The LeoVegas Group, which LeoVegas Casino is part of, is now focused on extending the Jackpot offering into more markets so that all their players can enjoy the thrill and rewards of jackpot hunting, developing new and exciting jackpot types and embedding them even further into the overall player experience.

They’re never done chasing the ultimate Jackpot experience where the more players engage, the faster and more significant the Jackpot grows.

To get more familiar with LeoJackpot, you can learn more from our last article: Royal Panda and LeoVegas group with internal jackpots across their brands.

The impact of the LeoJackpot on the LeoVegas Group

The product has become an integral part of the gaming experience for around 20% of the players who engage with their jackpots monthly.

They believe that proprietary, exclusive Jackpot offerings will be increasingly used as a differentiating factor to create an edge in an industry where operators often compete with very similar content.

In 2024, the strategic objectives for LeoJackpot are to continue leveraging the proposition to strengthen its position in regulated markets and to increase operational scalability and automation. They will also focus on new innovative ways to enhance the user experience and better asset utilisation from the wider MGM group by integrating complementary intellectual properties (IP).

The signs are clear that combining exclusive branded slots with a world-leading Jackpot is a winning combination for players.

Published: January 24, 2024

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Article by Polly

CasinoWow Contributor

Hey guys, my name is Polina but my friends and colleagues call me Polly. I am truly passionate about online casino gaming and exploring the different online gambling experiences. I'm really into diving deep into topics and researching all the details. My aim is to gather the best information and write interesting articles for all the readers at CasinoWow.

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