In the competitive world of online gambling, there is fierce competition between casinos to draw clients to their platforms. It’s not only a matter of drawing clients that requires great effort on behalf of online vendors, but also maintaining them. Unhappy players can easily move on to another of the hundreds of casinos ready and willing to accept their money.
The way in which casinos attempt to draw and keep customers is by offering regular, competitive promotions and bonuses. It is not enough that casinos award promotions to draw first-time customers with a variety of “Sign-Up” bonuses, but casinos must continue to offer supportive bonuses to keep the interest of existing clients alive, especially when they are in a losing slump.
The kinds of mechanisms that can be used to keep clients coming back for more and more usually revolve around a points system. This means that for every game you play and bet on, you receive rewards in points form that are tallied against your profile. These points are usually given a monetary value, which will be paid out in various ways. Two of the more popular points systems are:
The scope of this guide will focus on the Cashback Bonus. We will endeavour to educate you on what it is, as well as how you can ensure that you can benefit from one.
Firstly, you need to know what casino vendors already know… the moment you start playing at an online casino, you are already on the back foot. Losses are inevitable. Casino games favour the “house”, which means that you must face the probability that you will lose when gambling. After all, casinos are flourishing businesses, which could not keep their “doors” open if they were on the losing side.
Many online casinos offer Cashback Bonuses for their current registered players. They are not designed for new players, but rather for those who frequent their online establishment. It is a way that the casino ensures that you carry on using their services, even when you lose. It seems ludicrous that money-hungry businesses will just give away free money, but online casinos do realise that their source of income is you and me. They must keep us coming back more to ensure a solid profit flow. Casinos need you to find a reason to stay, especially when you have had to endure successive losses on their machines.
Like loyalty points, the Cashback Bonus is awarded in conjunction with the amount of wagers you place at a casino. The provider will refund you a certain percentage of your losses back as a gesture of goodwill. The amount refunded differs from casino to casino but varies on average from 5% to 10% of your bets lost to the machines over a period of time. This may not seem like a lot of money, but when you understand that it is basically money for free, you can grow to appreciate the gesture. It's also important to note that Cashback bonuses are not based only on losses. Some of the online casinos offer loyalty programs that include a 5% cashback bonus on all game wagers.
There are two ways in which casinos can formulate the way in which you are refunded:
It would serve you well to read the terms and conditions of the casino you are registered with, to be clear on how their Cashback Bonuses are refunded. Generally, this can happen in one of two ways:
There are various ways to make sure that you receive the insurance of a Cashback Bonus, but different casinos will include you in the incentive in different ways. Often the incentive forms part of the loyalty program at the casino, and won’t require any extra effort to sign up for it, as you would have been included in the program automatically.
In other instances, you may have to contact their “Support” service in order for them to include you in the incentive. It is, however, important to find out if the casino you are visiting does offer this kind of bonus before signing up. If you cannot find such information on their site, enquire through their Support avenues.
It is also vitally important that you sign up with a reputable online casino. Please have a look through our list of online casinos, as each of these online establishments has passed the test of service and ethical business practice.
Please remember that Cashback Bonuses are provided for players already playing at casinos, and as such, to qualify for the program you must register an online profile with the respective casino vendor. This can be done in the following way:
We at CasinoWow hope that you will truly benefit from this guide. We value you and want to ensure that you can maximise all benefits available to you in the online gambling arena. So, start by opening an account today at a reputable casino and enjoy the benefits of the insurance and rewards that a Cashback Bonus can bring you.
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