What’s hot & new

What is the role of RNG in crash games?

1 day ago

Provably fair gambling: The key to stress-free crypto casino entertainment

1 day ago

Weird habits of celebrities and historical icons

2 days ago

Modern casino games: Where gambling and video games meet

3 days ago

"Roobet casino has a new modern design and user interface."

4 days ago

"Gamegram casino has two brand new Welcome Offers on first deposit."

5 days ago

New game added! See the review of Lucky Dragon MultiDice X here

5 days ago

New game added! See the review of DJ Cat here

5 days ago

Stake Casino’s exclusive Pragmatic Play dice selection

5 days ago

"Duelbits Casino now has 4000+ online casino games."

6 days ago

Discover loads of curious Gambling Guides!

What’s hot & new

What is the role of RNG in crash games?

1 day ago

Provably fair gambling: The key to stress-free crypto casino entertainment

1 day ago

Weird habits of celebrities and historical icons

2 days ago

Modern casino games: Where gambling and video games meet

3 days ago

"Roobet casino has a new modern design and user interface."

4 days ago

"Gamegram casino has two brand new Welcome Offers on first deposit."

5 days ago

New game added! See the review of Lucky Dragon MultiDice X here

5 days ago

New game added! See the review of DJ Cat here

5 days ago

Stake Casino’s exclusive Pragmatic Play dice selection

5 days ago

"Duelbits Casino now has 4000+ online casino games."

6 days ago

loader search icon
Popular pages
Our top casino picks for United States of America 🏆
Let’s Lucky Casino logo
Hiperwin Casino logo
Wazamba Casino logo
Lucky 31 Casino logo
LV BET Casino logo
Lucky Dreams Casino logo

    Zimpler faces SEK25m fine for illegal gambling promotions

    news thumbnail image

    The Swedish Gaming Authority has given Zimpler an ultimatum which could be followed by a SEK25 million fine.

    When it comes to being in the spotlight, it can be for various reasons, both good and bad. Unfortunately, Zimpler seems to have found itself in hot water, making headlines with its latest mishap.

    The payment provider has been given an ultimatum from the Swedish Gaming Authority, which, should they not comply, can lead to a massive fine.

    Comply or be fined

    Zimpler received a warning from the Swedish regulator Spelinspektionen if it fails to quit its business with unlicensed operators.

    The payment provider has been given time until the 31st of July to stop providing payment services containing BankID to any operator not licensed.

    Zimpler Payment Provider
    Zimpler is a Swedish mobile payment solution that works solely in conjunction with mobile phone numbers for fast and convenient use.

    Should they fail to comply with the ultimatum, they will be issued a fine of SEK25 million (£1.8m/€2.1m/$2.3m).

    According to Spelinspektionen, the Swedish gambling regulations are created so that all those who operate within the market must have a license, and unlicensed sites must be completely cut off. The objective is to ensure that all gambling activities take place on reliable and responsible casino sites under regulatory control.

    The gaming authority states that since the beginning of January, there has been a ban on promoting participation in games on sites without the necessary licensing.

    The Big No Go

    According to Spelinspektionen, the reason they decided to act against Zimpler is due to their use of BankID in transactions via unlicensed operators.

    What is BankID? It is an e-identification service that is currently only used by Swedish customers.

    The use of BankID during transactions made it possible to identify these operators illegally catering to Swedish players. While no site identity has been revealed, the gaming authority has started an investigation thanks to an anonymous tip.

    Zimpler makes its case

    According to the payment provider, it doesn’t believe its actions breach Swedish laws. That being said, Zimpler has already agreed to terminate its relationship with any unlicensed sites catering to Swedish players.

    The payment provider has already started the process of ending these relationships and hopes to cut all ties by the third quarter.
    Zimpler also stated that they did not know about operators not carrying the necessary licensing. The overall assessment concludes that sites are designed to cater to Swedish casino players.

    On top of that, none of the operators were on the Spelinspektionen list of illegal brands catering to the Swedish market.

    The payment provider went on to say that the payment service solutions Zimpler providers are not specifically aimed or adapted for gaming companies but for customers across all segments. And as such, the payment service solution must be considered as a normal payment task.

    In general, Zimpler has strict measures in place to ensure regulatory compliance. This also gives them the right to terminate business relationships whenever something shows illegal activity, such as targeting Swedish customers without the necessary licensing.

    Spelinspektionen bounced back, saying that the close collaboration between Zimpler and the illegal operators is evident. These sites use Zimpler’s payment service solutions illegally in the market, while Zimpler promotes unlicensed activity.

    The fight against illegal gaming activity

    According to a report by Sweden’s Online Gaming Industry Association (BOS), the statistics show 77% of the Swedish online gaming market is channelised. According to BOS, it is critically low, and as such, action must be taken. The goal for channelisation is currently set at 90%.

    With the serious concerns surrounding illegal gaming activity, the Swedish government has awarded Spelinspektionen a new set of measures.

    These focus primarily on payment providers and the power the gaming authority has within this area. It is expected that all providers submit the required information to the authority.

    With these new changes, there is allowance for a more efficient system to block payments. This also spearheads the battle against unlicensed gambling activity.

    Published: July 11, 2023

    Anything incorrect or missing?

    Let us know

    Article by Polly

    CasinoWow Contributor

    Hey guys, my name is Polina but my friends and colleagues call me Polly. I am truly passionate about online casino gaming and exploring the different online gambling experiences. I'm really into diving deep into topics and researching all the details. My aim is to gather the best information and write interesting articles for all the readers at CasinoWow.

    Mentioned in this article

    Highroller Casino logo
    Highroller Casino
    BitStarz Casino logo
    BitStarz Casino
    King Billy Casino logo
    King Billy Casino
    Casino Friday logo
    Casino Friday
    BitKingz Casino logo
    BitKingz Casino
    GoSlot Casino logo
    GoSlot Casino
    Gamdom Casino logo
    Gamdom Casino
    CrocoSlots Casino logo
    CrocoSlots Casino

    Related content

    NEXT UP IN REGULATIONS

    THE LATEST

    Most popular

    news item
    What is the role of RNG in crash games?
    news item
    Modern casino games: Where gambling and video games meet
    news item
    Stake Casino’s exclusive Pragmatic Play dice selection
    news item
    Innovation in crypto wallets and other popular payment methods
    news item
    CGB extends the deadline for applications by sublicensees
    banner image

    Popular

    Special Guides

    Features

    CasinoWow

    banner image

    Mentioned in this article

    Zimpler logo
    Zimpler

    Related content

    NEXT UP IN REGULATIONS

    THE LATEST

    compass icon

    Guides

    Online gambling guides
    press icon

    News

    Latest gambling stories
    questionmark icon

    Help

    Online gambling FAQs

    CasinoWow © 2024

    CasinoWow.com Cookies

    We use 🍪 cookies to improve your user experience. By continuing to use this site, you are agreeing to our use of cookies as described in our Cookie Policy.

    Accept

    SUBSCRIBE for EXCLUSIVE offers!

    Be the first to get exclusive bonuses and WOW casino promotions! Get access to our new online casinos, top stories and special iGaming events for FREE.

    Share this page across social platforms!

    Facebook
    Twitter
    Instagram
    Linkedin