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ICE Barcelona 2025 & iGB from CasinoWow's point of view

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We at CasinoWow met our partners and clients at iGB and ICE in Barcelona, so take a look at what we discussed with them!


This year, the great ICE and iGB conferences took place in Barcelona for the first time in the winter season. Our team had the great pleasure of attending both events and meeting a lot of our colleagues from the industry, partners, and friends. We've had an exciting time over the three days of ICE & iGB 2025 Barcelona, and we are here to tell you all about it!

Who did we meet at ICE Barcelona 2025?

This year, ICE was attended by even more exhibitors and attendees than ever before. There were 55,000 attendees at the ICE event, coming from more than 150 countries

CasinoWow spent time shaking a lot of friendly hands! With the upcoming annual Casino WowAwards, we even got the chance to announce it to the nominated providers for two of the categories. Keep following us to find out more about that soon!

ICE 2025 offered us great stands with impressive and massive constructions, games, and fun attractions. We met the leading providers and talked with them about the current iGaming industry. This includes Pragmatic Play, Wazdan, Amusnet, BGaming, EGT Digital, Ezugi, and more! 

Wazdan's stand at the ICE Barcelona event
Wazdan's impressive stand at the ICE Barcelona 2025 conference.

We also got to exchange new ideas for partnerships, potential interview collaborations, and more surprises to come! 

All providers definitely spent a lot of time preparing for the conference, and you could tell by the impressive preparation at their stands - installations, games, slot machines, star guests (like Figo, Hristo Stoichkov, Esteban Cambiasso, and more), presents and merch, and a lot more!

Ezugi & CasinoWow
Our meeting with Ezugi at the ICE 2025 event.

iGB 2025 Barcelona and the casino world

More than 8,000 industry representatives attended the conference this year in Barcelona. We've had the chance to meet a lot of the casinos we already work with and get insights into the industry's trends.

Our friends from Roobet were there, as well as Betsson Group (Betsafe Casino), BitStarz Casino, Duelbits, BC.Game, and 24/7 Partners! We are used to talking online within the gambling industry and it was great to meet in person the friendly faces of our partners.

24/7 Partners at the iGB 2025
24/7 Partners at the iGB 2025, talking about their casinos RoboCat Casino, Posido Casino, Frumzi Casino, and Sportaza Casino.

We learnt a lot about the views of the gambling key figures, where the industry is headed, and how AI will play a role in the future of the gambling world. This led to many conversations and ideas about collaborations with some of the casinos, so stay tuned to our News section, and you'll find out more about this on our site!

Interview with Esteban Cambiasso by CasinoWow

We are happy to tell you that thanks you our friends at Betsson Group, we had the chance to speak in person with the great football legend, Esteban Cambiasso!

He won 5 Serie A titles, 4 Coppa Italia trophies, and 1 UEFA Champions League title with Inter F.C., and also represented Argentina 52 times!

You can watch the video of our interview with Mr. Cambiasso on our Instagram page!

Interview with Esteban Cambiasso
Interview with Esteban Cambiasso by CasinoWow's Content Manager, Stelyana Dragoeva.

Once again, we are thankful to Betsson for the opportunity and to Esteban Cambiasso for the great talk!

CasinoWow & Partners

ICE and iGB are two great platforms for everyone to meet and exchange ideas about the iGaming world and the future that it holds. You already know about the game providers and casinos that we met, but that is not all!

We also met with our friends from SOFTSWISS. It was great talking to you, Alena Praskuryna! Hopefully, we'll see you soon again!

SOFTSWISS also showcased its new marketing campaign through a live performance by Slim Safont, the renowned local artist with iconic works in Los Angeles, Italy, and New York.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shared her thoughts:

“We are thrilled to be part of ICE 2025, especially in this historic edition in Barcelona. The relocation of ICE from London to Barcelona underscores the maturity of Spain's iGaming industry."

iGB - "Who would you like to meet?"
iGB - "Who would you like to meet?" inspirational banner

Finally, we want to express our gratitude to everyone we spoke to who took the time in those busy days to discuss our partnerships and collaborations. Events like these allow us to not only dive deep into the industry but also get valuable insights and improve ourselves so that we are helpful to you, our readers

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Published: January 27, 2025

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Article by Stelly

CasinoWow Contributor

Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

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