About NYX Interactive
It’s very difficult to be a smaller casino game provider in a world where the ‘giants; rule the industry. Notable European names like NetEnt and Microgaming dominate online casinos virtual floors. There are others, however, that challenge these two ‘grandfathers’ of the business; one of which finds its roots in the United States and is a popular name in the household of gamblers - namely NYX Interactive.
NYX Interactive provides one of the world’s largest game portfolios, supplying over 650 games to around 200 gaming companies, casinos, and lottery vendors, globally. Their merger with SG Interactive has seen their portfolio rise to over 2,000 independent casino game titles across a range of genres and styles, bolstering iGaming, iLottery, and sports betting industries.
As SG Digital, this gaming brand has a far reach due to its multi-jurisdictional accreditation. The most notable licenses held, are those with the jurisdictions of the Malta Gaming Authority (MGA), UK Gambling Authority (UKGC), Alderney Gaming Control Commission, the Gibraltar Gambling Commission, and the Gambling Supervision Commission if the Isle of Man. The first two licenses are especially difficult to obtain and represent a mark of excellence and premium quality of software.
Software
The software offered by NYX stands shoulder to shoulder with other industry giants and often NYX Casinos will embrace various other top brands to provide an awesome array of online games in one place.
Together with their subsidiary companies, NYX provides software solutions and back-office management offerings that afford casinos customized management of games. It also allows various other suppliers the option of piggybacking on their platform to create and manage games via their game engine. The Open Platform Software developed offers simple integration of games across all studios, subsidiaries and contractors.
NYX Online Casinos are available expressly in Instant play mode, which means that no downloadable software is needed to play games. All games can be enjoyed straight from your web browser. You will need to ensure that you have an updated version of Adobe Flash player in order to enjoy NYX casino games from your desktop or laptop.
Mobile Magic
NYX Interactive is up to date with the modern ‘on the go’ trends in digital gaming and hence provide for instant play mobile gambling via the latest in HTML5 technology, which supports and integrates fully with later versions of iOS and Android software. This means that you will be able to play their games seamlessly via your iPhone, iPad, Android Phone, or tablet.
Auditing
Larger NYX Casinos make use of auditing houses such as TST and eCogra to test the mathematical algorithms of the ‘Random Number Generator’ (RNG) that is used to manage the gameplay results. This ensures that nothing is tampered with and that all gaming results are completely random fair.
NYX Games
As stated earlier, NYX and its direct subsidiaries have a games portfolio of 650 games available at casinos around the world. Every NYX game that is subsequently released is done across desktop, mobile, land-based, and social channels, all at once. This means that you will not have to wait for months to enjoy a new online game on your mobile device or other platforms.
The range of games offered includes:
Slots – The biggest array of games includes slots, that range from:
Classic slots, with their simple yet captivating design, offer a nostalgic gaming experience reminiscent of traditional casino machines.
Vegas slots, inspired by the lively and iconic gambling scene of Las Vegas, bring the excitement of the casino to online and mobile platforms.
Table Games – This includes some of your more popular table games such as:
Blackjack provides the thrill and strategy of the classic card game, allowing players to enjoy it from the comfort of their own homes.
Poker games offer the competitive excitement of traditional poker, enabling players to test their skills and compete with others from around the world
Baccarat games bring the elegance and simplicity of this classic casino favourite to the digital realm, allowing players to enjoy it anytime, anywhere.
Roulette games deliver the thrill of the spinning wheel and the chance to win big, all from the convenience of your own device.
Scratch Card Games - These are thematic virtual scratch cards that will win you instant cash prizes if you land matches on the scratch block.
Lottery Games – Choose your lucky numbers and wait for the number draw. Win money in accordance with the numbers matched.
Bingo - Draw a bingo mat/chart and place tiles down in accordance with the draw of the machine. Hit BINGO to win big.
Subsidiaries
NYX Interactive has acquired many companies along their road to success, that has only bolstered their name in the market. The 5 business operating under the parent company are:
1. NextGen Gaming part of NYX Interactive (Now SG Digital)
With games names like Dragon Wins, Wild Run, The Mask (Branded title series), Medusa II, and Emerald Isle, you can deduce that NextGen Gaming is slot producing geniuses. Though their portfolio is dominated by various slot offerings, it is not uncommon to find some great table game offerings among the list offered. These may include titles such as Blackjack Pro – Atlantic City Multi-Hand.
Developed solely for instant play, NextGen, like the rest of NYX Interactive, design their titles for play via Adobe Flash for desktops, or in HTML5 format for Android and iOS mobile phones, iPads, and tablets. You can, therefore, connect and play their games via your browser without the need to download data-heavy applications and programs that waste space on your device.
With headquarters in Sydney, this Australian branded studio is the world’s leading independent supplier of high-performance, innovative games. NextGen’s ethos has been constant since their inception in the early 2000’s – they develop games to attract, entertain, and retain players.
The recipe for success has been to finely maintain the balance between innovation and the proven fundamentals of iGaming. SG Digitals push for domination has increased the demand for more industry-dominating titles and ideas, calling for out of the box thinking and refinement.
2. Betdigital
Based near Oxford in England (UK), this company has allowed SG Digital to further their reach into Europe. Founded in 2011, the staff of Betdigital have 50 years of experience in the sales of gaming products and have extensive expertise in the creation of content and systems for online, mobile, interactive TV, and land-based gaming. The express purpose of the company start-up was to target the British and international markets with cutting edge technology.
Two of the more notable software developments to come from this stable are the “GRID” and “SystemX” software programs, which combine to form the industry’s first truly cross-platform gaming engine. Where ‘GRID’ is a game engine that offers other game-makers the platform on which to build their offerings, ‘System X’ is a user interface that facilitates the integration to multiple platforms, handling all compliance requirements and ensuring that partnering game maker’s titles get to market quickly.
Though their software platform technology seems to dominate in this sub-company, Betdigital is responsible for a small number of casino games of their own. Amongst these are classic slots, video slots, and internet bingo games.
Full accreditation and licensing by the UK Gambling Commission ensures that this is a working platform software that works. To acquire this particular license, requires rigorous testing of the software, as the UKGC is renowned for its ‘stringent pass requirements’ in the gambling industry.
3. OpenBet
What would a powerful industry-leading conglomerate do without a dedicated sportsbook for all of the sporting gamblers out there? Betting on sports is an extremely lucrative industry, especially in the United Kingdom and other European countries.
Since its inception in 1996, OpenBet has established itself as the platform that powers the largest share of online bets in the world. It has processed billions of bets, with its most notable turn over of over 1 billion bets in 2014 alone. In 2017, OpenBet set new records in the industry at Grand National, where it processed 68,000 bets per minute. That is a massive achievement!
Having 6 offices in 4 countries (North America, Australia, Singapore, and England) with around 200 integrated partners, OpenBet has secured top placements at tier-one casinos such as Betsafe, Betsson, PMU, Danske Spil and BCLC Canada, to name only a few. It has ensured that SG Digital stays at the cutting edge of the gambling industry in all aspects.
OpenBet is trusted to deliver products and services that keep vendors ahead of the industry and on the cutting edge of innovation. OpenBet is focussed on providing a platform that meets the exact need of the customer, whether they be a casino or sportsbook (online or tote).
4. Side City Studios
Based in Montreal, this Canadian casino game business has been around since 1999. They are one of the groups newest games studios, concentrating mainly on land-based gaming, however, have a small selection of online ensembles available in the network. Some of the more notable online games include Wild Dodo, Wonder Hounds, Egyptian Rise, and Venice Magic.
Acquired by NYX Interactive in 2015, the company have made use of the experience and technology to service North America with brick and mortar casino games. Because of this local concentration, there is very little likelihood of gamblers in other parts of the world to ever play on one of their games in a real casino.
There is not too much known about the history of Side City Studios as NYX Interactive shut down their website shortly after taking over. To the public eye, their identity is exclusively NYX Interactive/SG Digital.
The company has the capability of producing decent HD graphics and 3D animations with 3D character generation technology, which ensures that NYX can remain at the cutting edge of modern slot and casino game development, where pristine graphics and audio are at the forefront of demand. It is tech like this that ensures that the gambling market remains so competitive, which is an extremely good result for the avid gambler, looking for the next ‘wonder-game’.
5. Game 360
NYX Interactive picked and chose well when acquiring subsidiary companies. This 2015 acquisition would ensure that their mobile portfolio would be up to par with the leaders in the industry.
Game 360 was originally founded in 2011 and become the first mobile gambling company in Italy, at the time. The company saw the market turn and the need to cater to the convenience of ‘on the go’ mobile gambling, which comes with the convenience of gambling anytime and anywhere.
The company has developed a comprehensive platform to support multi-channel gaming by providing web-based interfaces for mobile devices and smart TVs. The 360 Casino product is basically a turn-key solution that is easily integrated into any accounting software platform of a casino and configured to reach a specific market by customising the language and currency available to play with. It is the easiest software available for game producers to turn their online games into mobile games, hence its importance to SG Digital.
The product is compatible with all later model iOS phones and iPads, as well as Android phone devices and tablets. It offers great gaming titles that have a high average RTP of 95%-96%, with tried and ‘EVA’ tested random generators throughout the range of games. This ensures guaranteed fair gambling to all players.
The Round OFF
There is very little that NYX Casinos cannot offer you online where gambling is concerned. As we have seen, they offer prominent slot games and other casino titles, a mobile casino option with stacks of titles, iLottery and iBingo, as well as the leading sportsbook on the globe. You will lack for nothing.
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