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Pete - Wow's Word Doctor

If a page on CasinoWow reads well, chances are it went through Pete's hands first. He reads everything twice and notices the small stuff most people skim past. Given the choice, he'll always cut a sentence rather than leave one that isn't doing its job.

Gambling expert at CasinoWow since 2026

Professional Experience

Pete has spent years in SEO content writing, copywriting and editing, nearly all of it in iGaming, from bonus pages to campaign copy.

SEO taught him what people are actually looking for. Copywriting taught him how quickly they leave when they don't find it. Editing is where both of those turn out to be useful.

Specialities

Pete edits across our website, from news and blogs to guides and casino reviews.

He came with experience across several markets, having written for readers in North America, Europe, LATAM and Asia. So if you want to know how casinos in the UK work or what to expect when gambling in Canada, he's a good person to ask.

Education

Bachelor's degree in International Economic Relations, St. Cyril and St. Methodius University of Veliko Tarnovo

Professional Info

Pete is part of the team behind the content you read here. He edits across the website, checks the details as he goes, and has a soft spot for the small stuff nobody notices, since that's where the mistakes usually hide.

Expertise

Content Editing
Copywriting

SEO Content Writing
UK, USA & Canada Gambling Markets

Professional Accomplishment

SEO and Copywriting training
Content planning and delivery
CRM campaign planning & copy for casino brands

Q&A with Pete

1 What makes a page good, in your view?

A good page gives you all the must-knows in a simple way. You read it once and you know what to do next. If it can't answer your questions, it isn't a good page.

2 What should players look for when reading casino reviews?

A review that mentions the drawbacks is usually worth trusting. Nothing has only positives, so if one is all praise, there's a good chance it's biased.

3 What is the hardest part of editing gambling content?

Keeping it short and simple, to be honest. There's always more information you want to add, something else you think will help people play safely.

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Pete - Wow's Word Doctor

Professional Experience

Specialities

Education

Professional Info

Expertise

Professional Accomplishment

Q&A with Pete

Our Review Process

ICONIC21 talks its Halloween pack and the Gravity series

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BiggerZ Casino Review

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Guides

News

Help

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Pete - Wow's Word Doctor

Professional Experience

Specialities

Education

Professional Info

Expertise

Professional Accomplishment

Q&A with Pete

Our Review Process

Guides

News

Help

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