loader search icon

Playtech set to create ‘Who Wants to Be a Millionaire?’ live

news thumbnail image

Playtech partners with Sony Pictures and plans to launch live casino variants of ‘Who Wants to Be A Millionaire?’

The online casino industry continues to grow and thrive through new partnerships and game creations.

Industry-leading gambling technology company, Playtech, recently partnered with Sony Pictures Television. The partnership enables Playtech to use the ‘Who Wants to Be a Millionaire?’ brand across their rapidly growing Live Casino product.

The five-year plan

The partnership spans over 5 years during which Playtech and Sony Pictures Television (SPT) will collaborate in bringing the ‘Who Wants to Be A Millionaire?’ brand to the live portfolio of Playtech.

Playtech plans on developing three bespoke and highly innovative games using this well-known branding. The hope is to be able to provide players with a next-level Live Game Show experience.

During the announcement of the collaboration, Stephan Zingg from Sony Pictures Television had plenty of good things to say. Zingg mentions that Playtech Live is known for creating the most innovative online gaming experience which makes the Sony team extremely excited to get to work with them.

Zingg is confident that the ‘Who Wants to Be A Millionaire?’ brand will enhance the player experience and deliver new elements of entertainment.

Playtech Chief Operating Officer, Shimon Akad, said that they are immensely proud to be the chosen partners of Sony and are excited to bring the ‘Who Wants to Be a Millionaire?’ brand to the live casino market.

Akad went on to state that forming alliances with such prestigious brands is a key pillar in their content strategy especially as they look to deliver players with the most engaging and responsible gaming entertainment possible. To do so they are working on creating game show content in collaboration with leading global brands.

'Who Wants to Be a Millionaire?' is a massive win for the team as the brand has been a player favourite for many years.

Playtech Live's ability to develop engaging product features and live games enable players to enjoy the thrill and excitement on another level. Playtech players will get first-hand experience on one of the most enduring game show formats in television history.

There is plenty of excitement surrounding the three new games scheduled to join the already engaging Playtech Live Casino portfolio.

About Playtech

The industry giant started out in 1999 and is a premium business listed on the Main Market of the London Stock Exchange. Playtech is a leader in both the gambling and financial trading industries.

Playtech is also a pioneer of omnichannel gambling technology thanks to its integrated platform technology, Playtech ONE. The latter delivers data-driven marketing expertise, single wallet functionality, CRM, and responsible gambling solutions all from a single platform across various product verticals both online and offline.

Playtech's games are for all types of players with different options for casino, sports betting, virtual sports, bingo, poker, and live casino.

Who wants to be a millionaire?

The new ‘Who Wants to be a Millionaire?’ Live Casino offering from Playtech is not the only casino offering allowing you to enjoy the excitement from the popular game show.

There is also an online slot that is popular among players. Created by Big Time Gaming, the slot has 5 reels and up to 117649 ways to win.
Until the live variants are ready, you can get your ‘Who Wants to Be a Millionaire?’ fix playing the online slot at top-rated online casinos!

Published: April 9, 2021

Anything incorrect or missing?

Article by Stelly

CasinoWow Contributor

Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

CasinoWow.com Cookies

We use 🍪 cookies to improve your user experience. By continuing to use this site, you are agreeing to our use of cookies as described in our Cookie Policy.



Be the first to get exclusive bonuses and WOW casino promotions! Get access to our new online casinos, top stories and special iGaming events for FREE.

Share this page across social platforms!