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ICE and iGB affiliate London 2024: iGaming’s heartbeat

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The upcoming ICE and iGB Affiliate London 2024 and the 2025 switch to the new host city, Barcelona.


Every year, important conferences take place, giving professionals in the whole gambling and online casino industry a chance to meet and mingle. Everyone is ready and excited for ICE London and the iGC Affiliate conferences that are set to take place in February.

ICE London 2024

The upcoming B2B gaming and betting exhibition in the United Kingdom, ICE London 2024, is set to bring together around 40,000 pioneers in the gaming industry. Gambling enthusiasts are set to take over ExCel London from the 6th to the 8th of February 2024.

The exhibition promises extensive networking, business opportunities and learning experiences.

Featuring ten main sectors, including Betting, Casino and Sports Betting, the ICE London event will exhibit the latest innovations from over 650 brands across more than 150 countries.

The trade show stands as the premier global exhibition, featuring cutting-edge technologies in the iGaming domain and is a mecca for entrepreneurs from the sector to network with leading international decision-makers, regulators, operators and innovators across all levels of the industry.

Attendees can expect live demonstrations, product premieres, workshops, competitions and a comprehensive conference programme through ICE VOX. It also offers an initial introduction to products and services crafted to amplify growth potential in 2024.

Opening hours are from 10:00 to 18:00 on February 6th and 7th and 10:00 to 16:00 on February 8th.

iGB Affiliate 2024 London Conference

It’s no secret that iGB Affiliate London is among the world's most popular iGaming affiliate events.

iGB Affiliate London 2024 in ExCel London is an event dedicated to the sustainable scaling of the industry and rapid growth in European markets. It provides access to an exhibition with more than 200 exhibitors and many sessions led by industry experts.

This year’s event runs from the 6th to the 9th of February, 2024. iGB Affiliate London is where the heart of iGaming beats - a blend of brilliant minds, from savvy marketers to innovative affiliate managers. With loads of networking opportunities and the latest industry trends, the event is an absolute must-attend for anyone in the affiliate marketing world.

CasinoWow’s team will attend the event, so readers can look forward to reading about the highlights and viewing the photos and insights gleaned from the conference.

Last year, we were also part of those fantastic events. If you want to get more information about the discussed topics, read CasinoWow’s highlights of LAC & ICE 2023 in London.

ICE and iGB Affiliate are moving to Barcelona in 2025

Following an extensive six-month bidding process, Barcelona became the new host city for Clarion Gaming’s ICE and iGB Affiliate conferences in 2025.

Barcelona competed alongside Madrid, Paris and ICE’s long-term home city, London, for the prestige of hosting the conferences.

The ICE relocation project, run in conjunction with event strategy and location specialist Equimore, factored more than 30 variables into the decision-making process, in addition to city presentations, proposed venue visits and detailed negotiations also taking place.

The ICE Advisory Board, comprising a range of influential international brands representing online and land-based gaming, endorsed the decision.

The venue switch to Barcelona brings ICE’s 12-year tenure with ExCel London to an end, as the event moves to the 240,000 square metres Fira de Barcelona on a five-year contract from 2025 to 2029.

ICE and iGB Affiliate are the only significant events from 20 - 22 January 2025 in Barcelona, creating an exclusive venue and city experience for attendees and exhibitors.

According to Clarion Gaming managing director Alex Pratt, Barcelona’s world-class facilities, outstanding hospitality infrastructure, logistics, ROI for customers, and ability to scale were key factors in the decision.

Published: January 31, 2024

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Article by Polly

CasinoWow Contributor

Hey guys, my name is Polina but my friends and colleagues call me Polly. I am truly passionate about online casino gaming and exploring the different online gambling experiences. I'm really into diving deep into topics and researching all the details. My aim is to gather the best information and write interesting articles for all the readers at CasinoWow.

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