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Push Gaming acquired by MGM-owned LeoVegas Group

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LeoVegas Group acquires leading online content developer Push Gaming via investment arm LeoVentures.

The MGM-owned LeoVegas Group has concluded a deal to acquire a majority stake in online casino games developer Push Gaming through its investment arm LeoVentures.

The acquisition is the first major investment by LeoVegas since becoming part of MGM Resorts in November 2022.

LeoVegas did not disclose the financial terms of the agreement but said that their acquisition of the game developer would be in line with the strategy to expand through investment in game content creation and distribution. The purchase would expand their activities into the online slots content sector and facilitate their content production capabilities.

Push Gaming to remain an independent entity

Gustav Hagman, chief executive of LeoVegas, said: “I’m thrilled to welcome Push Gaming to our extended family. The management team has been on a phenomenal journey, growing the company rapidly from a small start-up to a leader in its field.”

Hagman added: “Push Gaming has an outstanding track record, proprietary tech and fantastic intellectual property that will ensure we give customers the very best, cutting-edge entertainment.”

Push Gaming will remain an independent entity with its own management team, its 100+ employees will remain focused on their task of creating some of the finest video slots content online casinos have on offer, and games would continue being distributed through its own platform and remote gaming server (RGS).

Push Gaming co-founders Winston Lee and James Marshall will also retain their positions as COO and CEO, respectively.

Marshall said of the deal: “We have ambitious plans; we can now supercharge our growth with the backing of LeoVegas and MGM. We look forward to scaling up our development capabilities, entering new markets and taking our products to the next level.”

More about Push Gaming

Winston Lee and James Marshall founded Push Gaming in 2010 with the aim of moving land-based game suppliers online. In 2015 the company shifted focus to becoming a game developer, creating high-quality online slots that have scooped industry awards and become fan favourites around the world.

Push Gaming has an award-winning title catalogue and is widely known as one of the industry’s leading and most innovative creators of digital games. The company is a top proprietary content provider with 30+ premium quality games such as Wild Swarm, Razor Shark, Big Bamboo and Jammin’ Jars in its portfolio, available to over 200 online casino operators globally.

The provider’s portfolio is centred on video slot development, and all of their online casino content is AAA quality. Their library continues to expand as they work tirelessly to convert creative ideas into exciting new games, characterised by top-level animations, breathtaking visuals and brilliant sound effects merging seamlessly to create video slots of the highest quality.

In addition to their strong mathematical models and exciting bonus features, the company’s games are best known for their high volatility slots, allowing players to win 50,000x their stake in games such as Jammin’ Jars and others. This makes them a firm favourite among thrill-seeking online casino enthusiasts.

The LeoVegas Group

LeoVegas is a leading igaming company with the vision of creating the world’s greatest online gambling experience. LeoVegas Casino offer online casino games, live dealer games and sports betting via 10 brands in 9 jurisdictions.

LeoVegas continues to grow impressively, currently employing over 1,000 staff in Europe, including its Stockholm headquarters and operators hub in Malta. As one of the most highly innovative companies in the igaming industry, the LeoVegas Group also develops other online gambling companies through investment.

The transaction between LeoVegas and Push Gaming is subject to customary approvals and is expected to be concluded by the third quarter of 2023.

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