New BetFriday Casino Launches as CasinoFriday Sister Site

BetFriday, a newly launched sister brand of CasinoFriday, offers the balance of sport and casino gameplay.

BetFriday is one of the new online casinos for players who enjoy sports and casino gaming, with a sports-driven betting experience balanced with casino games. That mix is one of the reasons it joins our list of new casino sites.

Norway is the only market for now, so if you play from anywhere else, this is not a launch you can join yet.

What is the link to CasinoFriday?

BetFriday is the sister brand to CasinoFriday and Shotz Casino, and the "Friday feel" runs across all three online casinos. It is operated by FarUp Entertainment N.V. under a Curaçao online gambling licence, number OGL/2024/361/0119.

If you play at CasinoFriday, you'll spot the link straight away. You can expect the same platform at BetFriday. The main difference is that the operator has expanded into betting markets covering popular sports like basketball, tennis, football, and cricket.

The Friday brand is expanding its range with the creation of this sportsbook. CasinoFriday has added sports betting of its own, while BetFriday was built around it from the start.

What makes BetFriday different?

The platform takes a sports-first approach and shifts the spotlight to sports betting.

It doesn't simply add a sportsbook tab. The betting side comes from a specialist. The sportsbook is supplied by Altenar, which holds its own MGA licence for the betting software, with pre-match and live markets behind the Odds tab.

Promotions are event-driven, so you can expect offers that align with big events and your betting calendar.

The casino remains a large part of the platform, with over 6,000 games.

What do the bonuses look like?

BetFriday offers three welcome bonuses, one each for casino, live casino, and sports bettors, and you can pick one. The offers are quick to claim, and you can easily check the full terms on the BetFriday casino promotions page.

The casino offer is non-sticky, so your own money stays separate from bonus funds.

There is also the Friday League that rewards regular gameplay. This club tracks your play each month. If you hit one of the three tiers of the Friday League, then you can look forward to a combination of rewards including deposit match bonuses, free spins, and free bets.

As a new brand, it doesn't have a large range of promotions instantly accessible just yet, but there are free bets and boosted odds that add value to your gameplay. BetFriday is also rolling out a range of ongoing promotions specifically tied to sports events.

You can expect more campaigns covering the biggest football, tennis, and basketball tournaments, with giveaways to keep you rewarded long after your welcome bonus has been claimed and used.

What can players expect from BetFriday?

BetFriday brings sports betting and casino play together under one brand, with event-driven promotions and the Friday League running alongside.

Two things will show how far it goes. One is the event-tied campaigns arriving around the major tournaments. The other is the brand opening beyond Norway.

If you want to find out more about this new site, check our detailed BetFriday Casino review. There we talk about the interface, payment methods, bonuses, and game and betting options.

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By Pete

Verified Casino Expert

Expertise: Content Editing, Copywriting, SEO Content Writing, UK, USA & Canada Gambling Markets

Hi there, I'm Pete! The one who thinks a page isn't finished until you can read it once and get it. Years of casino copywriting taught me all the tricks for dressing a page up. Now I mostly use them to strip it back.

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Last updated: August 14, 2026

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New BetFriday Casino launches as CasinoFriday sister site

What is the link to CasinoFriday?

What makes BetFriday different?

What do the bonuses look like?