What’s hot & new
notification image
New game added! See the review of Burning Goals here

5 hours ago

notification image
What are the different types and personalities of gamblers?

11 hours ago

notification image
How the casino streaming industry works: The deals, risks, and scandals

1 day ago

notification image
Bulgaria and Sweden crack down on illegal casinos. Will the EU follow?

1 day ago

notification image
"Lightning Casino has been closed permanently for all players."

1 day ago

notification image
New casino added! See the review of Casinobet Casino casino here

2 days ago

notification image
New game added! See the review of Big Bite Push Ways here

2 days ago

notification image
How different cultures from around the world approach gambling

2 days ago

notification image
"BitStarz casino now offers exclusive weekly Plinko tournament on their Telegram channel."

2 days ago

notification image
"Games from Evoplay are now available at PlayOJO casino."

2 days ago

Discover loads of curious Gambling Guides!
What’s hot & new
notification image
New game added! See the review of Burning Goals here

5 hours ago

notification image
What are the different types and personalities of gamblers?

11 hours ago

notification image
How the casino streaming industry works: The deals, risks, and scandals

1 day ago

notification image
Bulgaria and Sweden crack down on illegal casinos. Will the EU follow?

1 day ago

notification image
"Lightning Casino has been closed permanently for all players."

1 day ago

notification image
New casino added! See the review of Casinobet Casino casino here

2 days ago

notification image
New game added! See the review of Big Bite Push Ways here

2 days ago

notification image
How different cultures from around the world approach gambling

2 days ago

notification image
"BitStarz casino now offers exclusive weekly Plinko tournament on their Telegram channel."

2 days ago

notification image
"Games from Evoplay are now available at PlayOJO casino."

2 days ago

loader search icon
Popular pages
Our top casino picks for United States of America 🏆
BitStarz Casino logo
Roobet Casino logo
Nomini Casino logo
Brutal Casino logo
Hell Spin Casino logo
Empire.io logo

    Inside Thunderkick's creative process with an exclusive by CasinoWow

    news thumbnail image

    What makes Thunderkick's casino games stand out? CasinoWow pulls back the curtain with a must-read interview about their creative approach and future plans.

    Thunderkick is an independent game provider with a great influence in the industry. Although still a relatively new player, it has already made a name for itself with its innovative, out-of-the-box flat designs and high-quality online slot entertainment.

    We recently spoke with Johan Granberg, Head of Account Management in the Thunderkick team, to discuss the company's game development process, its latest releases, and what players can expect in the future.

    We’ve been following the provider’s path for a long time now, and we are really excited about this interview! So, before we start, thank you for agreeing to speak with us, Mr. Granberg!

    Interview with Thunderkick

    • CW: Thunderkick has built a reputation for innovation and creativity. Can you tell us how the company keeps building that and what inspires you?

    JG: It all comes down to passion and independence. We don’t follow trends just to fit in—we create games that we truly believe in. Inspiration can come from anywhere, whether it’s a quirky idea from the team, player feedback, or even something completely unexpected. The key is to stay curious and have fun with it!

    • CW: What sets Thunderkick apart from other game providers in the online casino industry?

    JG: We do things our way. We’re independent, which means we have full creative freedom to make the games we want, without outside pressure. Every release is crafted with care, and we always aim to bring something fresh, whether that’s a unique theme, an innovative mechanic, or just that extra bit of personality that makes a game stand out.

    • CW: Thunderkick's games are known for their unique themes and mechanics. Can you walk us through your creative process? And how do you strike a balance between innovation and player familiarity when designing new games?

    JG: Our creative process is a mix of brainstorming, experimentation, and iteration. It usually starts with a concept—sometimes a theme, sometimes a mechanic—and we build from there. Striking the balance between innovation and familiarity is all about making sure new ideas enhance the player experience rather than overcomplicate it. We want games to feel fresh but still intuitive and fun to play.

    • CW: Are there any recent or upcoming releases you’re particularly excited about, and the players can expect?

    JG: Definitely! We’ve got Midas Golden Touch 3 coming up, which adds an exciting twist to the original series, Midas Golden Touch. We’re also bringing back some familiar faces in a brand-new way. Let’s just say if you’ve enjoyed some of our past games, you’ll want to keep an eye out for what’s next!

    • CW: What’s your approach to ensuring player engagement and retention in such a competitive market?

    JG: It all starts with quality. If the game is fun, players will come back to it. We focus on strong mechanics, rewarding features, and immersive themes that keep players engaged. On top of that, we listen to our community and evolve our games based on what they enjoy.

    • CW: How do you gather and implement player feedback in your game development process?

    JG: Player feedback is essential. We track how games perform, listen to what players are saying, and use that insight to refine our future releases. A great example is Golden Pot & Pints, which was inspired by the demand for a St. Patrick’s Day-themed game. We’re always open to feedback—it helps us grow and improve.

    • CW: How do you leverage new technology in your games? Do you see potential for AI or blockchain in your future projects?

    JG: We’re always looking at new technology to improve animations, performance, and overall game quality. AI is interesting, especially for optimising certain processes, but for us, creativity and human touch are what make our games unique. As for blockchain, it’s an exciting space, but right now, we’re focused on crafting amazing slot experiences first and foremost.

    • CW: Where do you see the online gaming industry heading in the next 5 years, and more importantly, how is Thunderkick preparing for that future?

    JG: The industry is always evolving, with new tech, regulations, and player expectations shaping the future. We see a bigger focus on mobile experiences, even more immersive gameplay, and maybe even some surprises we can’t predict yet. Thunderkick is staying ahead by sticking to what we do best—creating high-quality, unique slots while keeping an eye on new opportunities.

    Thank you, Thunderkick!

    It was a pleasure chatting with you, Johan, and Thunderkick! We are always excited to see such a strong commitment to pushing boundaries and innovation while keeping the focus where it truly matters—delivering a great player experience.

    As Thunderkick continues to raise the bar, follow CasinoWow closely to be in the know about what they and other leading players in the casino industry are up to!

    Leave us a review on Trustpilot!

    Published: February 21, 2025

    Anything incorrect or missing?

    Let us know
    Deni avatar image

    Article by Deni

    CasinoWow Contributor

    Hi, I’m Deni and I am here to ensure you have all the information you need to make informed decisions about online casinos and games and, of course, have fun while doing it. I do so through in-depth research and a keen eye for detail resulting in comprehensive reviews and engaging articles. Let’s explore the iGaming world together!

    Mentioned in this article

    Midas Golden Touch logo
    Midas Golden Touch
    Thunderkick logo
    Thunderkick

    Related content

    NEXT UP IN REGULATIONS

    THE LATEST

    Most popular

    news item
    Bulgaria and Sweden crack down on illegal casinos. Will the EU follow?
    news item
    CasinoWow Awards 2024: And the winners are…
    news item
    Immerse yourself in the thrill with RioAce Casino
    news item
    Take a flight with Aviatrix at Empire.io for €4 million in cash prizes
    news item
    Sweet Bonanza 1000 pays out over $1.3 million in two weeks!
    banner image

    Popular

    Special Guides

    Features

    CasinoWow

    banner image

    Mentioned in this article

    Midas Golden Touch logo
    Midas Golden Touch
    Thunderkick logo
    Thunderkick

    Related content

    NEXT UP IN INTERVIEWS

    THE LATEST

    compass icon

    Guides

    Online gambling guides
    press icon

    News

    Latest gambling stories
    questionmark icon

    Help

    Online gambling FAQs

    CasinoWow © 2025

    CasinoWow.com Cookies

    We use 🍪 cookies to improve your user experience. By continuing to use this site, you are agreeing to our use of cookies as described in our Cookie Policy.

    Accept
    subscribe icon

    SUBSCRIBE for EXCLUSIVE offers!

    Be the first to get exclusive bonuses and WOW casino promotions! Get access to our new online casinos, top stories and special iGaming events for FREE.

    follow us icon

    Share this page across social platforms!

    facebook share icon Facebook
    x share icon Twitter
    instagram icon Instagram
    linkedin share icon Linkedin