loader search icon
Popular pages
Our top casino picks for United States of America 🏆

IGT acquires iSoftBet for €160 million

news thumbnail image

In a cash deal worth €160 million, IGT has completed its acquisition of iGaming software provider, iSoftBet.


Acquisitions and company purchases in the iGaming industry are not unusual. Often they provide a way for one company to extend its reach into a part of the industry that is dominated by the company it acquires.

The most recent acquisition making headlines is IGT purchasing iSoftBet for €160 million in cash. After being agreed to in April 2022, the purchase has now gone through and iSoftBet is officially owned by International Game Technology.

By purchasing iSoftBet, IGT has essentially doubled its PlayDigital library of casino games to 225 titles. It will also give IGT a platform that iSoftBet excels in and allow them to distribute third-party games more effectively.

IGT chief executive Vince Sadusky commented on the acquisition, saying:

“The acquisition of iSoftBet will provide market-tested proprietary digital content, advanced game aggregation capabilities, scalable promotional tools, analytics and strong creative talent to IGT’s PlayDigital operations.”

More than just a way to expand their game library, IGT will also use iSoftBet’s platform to provide data-driven promotions and user-engagement tools.

Who is IGT?

More than just another name in the industry, IGT is a global leader, having spent many years learning, changing, and adapting to the iGaming industry. IGT has more than 10,000 employees around the globe with its headquarters in the UK.

When it comes to gaming, IGT does it all. They have full divisions dedicated to iGaming, lottery, and sports betting. They even offer their own IGT University where students can learn more about the gambling industry, how to work towards making it safer for all and uncovering new forms of gaming such as EGMs.

Found at both land-based and online casinos, IGT casino games include DaVinci Diamonds, Cleopatra, and many more.

Learn more about iSoftBet

A well-known software provider and game creator, iSoftBet is all about making the best online casino games for a wide audience. They’re serious about creating games that will blow punters away again and again.

The team at iSoftBet has created more than 150 casino game titles but they’ve also designed an aggregator platform that offers fast and simple integration. Currently, their platform has more than 8000 third-party titles that can be accessed at many different online casinos. Games on the platform are by top providers such as Pragmatic Play and EGT.

The acquisition of iSoftBet by IGT seems to be a match made in heaven as both companies are focused on creating the best player experience possible. We look forward to seeing what comes from this new partnership and where these will achieve in the future.

Mentioned in this article

CasinoWow.com Cookies

We use 🍪 cookies to improve your user experience. By continuing to use this site, you are agreeing to our use of cookies as described in our Cookie Policy.

Accept

SUBSCRIBE for EXCLUSIVE offers!

Be the first to get exclusive bonuses and WOW casino promotions! Get access to our new online casinos, top stories and special iGaming events for FREE.

Share this page across social platforms!