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Biggest competitors in the online gambling industry for 2022

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The industry-leading online gambling companies of 2022 and the selling points that set them apart.


The online casino industry continues to grow and as it does new gaming companies make their appearance. For these companies, there is a strong competition that awaits with giant companies already leading the industry.

Here are some of the biggest competing companies and some of the unique selling points that set them apart.

Top 5 casino industry competitors

Betsson Group

The Betsson Group is one of the leading online gaming groups that started out rather small. Today it is a multi-national company that employs over 1,800 people across 10 different locations. The company has its headquarters in Stockholm, Sweden and its operational headquarters in Ta' Xbiex, Malta.

The company has one main goal and that is to provide customers with the best experience in the industry. Betsson offers users the ultimate gaming experience with casinos, sportsbooks and other verticals with gaming licensing in various countries across Europe and Central Europe. They have a number of popular online gaming brands including Betsson Casino, Betsafe, NordicBet and CasinoEuro.

888 Holdings

888 Holdings is another leading company that has become a trusted name among online gaming customers mostly recognised for its 888 Casino. It provides users with a wide range of gambling options including casino, poker and bingo.

But it is most famous for its 888 Sportsbook offering. Since its launch, it has been one of the most successful and competitive sites within sports betting markets across the globe.

888 has succeeded in moving away from traditional bookie style betting. Instead, they give bettors the opportunity to enjoy competitive odds and exciting bonuses and promotions. This has enabled them to step into new markets and instantly gain more appeal in international markets. While they are not yet available in the majority of US markets, they are slowly gaining footing there too.

Flutter Entertainment

Flutter Stars Entertainment is one of the biggest entertainment companies available online today. This company was founded in February 2016 and brings in a revenue of around $3.8 billion. The company is what it is today because of a series of mergers with other top companies. The mergers list includes Paddy Power, Betfair, Sky Bet and PokerStars.

Flutter Entertainment provides customers with the best in gaming services and sports betting entertainment. It is the owner of a number of famous betting brands including PaddyPower, Betfair, TVG and Sportsbet.

William Hill

The name William Hill is one even a newcomer will instantly recognise. It’s one of the oldest brands within the iGaming industry. As far as history goes, they are one of the pioneers for the industry starting with land-based gaming and making their way into the world of online casinos and beyond.

William Hill is a UK-based company, but its presence is strongly felt across the globe. The company is one of the leaders in the sports betting industry, operating more than 108 sportsbooks along with racetracks in Nevada. They are also responsible for the biggest mobile sports betting app in Nevada.

The impressive track record of William Hill has enabled the company to sign sports betting agreements with several big US casinos and other casinos in other regions. William Hill is not just a giant in the field of sports betting but also a household name for online casino gaming with William Hill Casino. The industry giant brings customers the best online casino entertainment which includes the best games from leading software providers to the most exciting bonuses and promotions.

Bet365

Bet365 is a British sports betting and online casino company that started in 2000. Over the past few years, the company has managed to add a wide range of betting products and options to its core business offering. Because of this, Bet365 has not only become one of the largest but also most trusted companies within the sports betting industry.

Bet365 is always looking to expand its range and its footprint. One of its biggest perks is its curiosity in this regard. With that in mind, it's worth mentioning that Bet365 is among the few companies that provide customers with eSports betting facilities.

For their more than 23 million customers, there are ample betting options that aren’t limited to sports and esports betting. There is also a generous selection of online casino games from slots to table games. All from leading software providers.

Top 5 companies: Unique selling points

Betsson Group The proprietary platform Member of EGBA, ESSA and G4 Minor shares in NetEnt
888 Holdings Wide range of gambling verticals Modern sports betting website An exciting range of bonuses and promotions
Flutter Entertainment Mergers with industry giants Paddy Power, PokerStars, Betfair, Sky Bet Large online and retail operations One of the biggest gaming companies in the industry
William Hill Have sports betting agreements with many top US casinos Owner of biggest mobile sports betting app in Nevada Runs 108 sportsbook and racetracks in Nevada
Bet365 One of few to offer eSports betting facilities Partner of Hard Rock Atlantic City Casino. Sponsor of about 10 La Liga football teams

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