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60 years of industry success for Betsson Group

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Betsson Group celebrates its 60-year milestone and preps for the upcoming iGB Affiliate London expo.


It's a new year, and big and bright things await operators and players of the online casino industry.

For the Betsson Group, the year kicked off on a high note with the celebration of a 6-decade milestone.

On top of that, there is the preparation for their first expo of the year, where they'll be featuring the very popular ChallengeYourSkills football shoot-out game.

6 decades of Betsson

The Betsson Group is a leader in online gaming entertainment, and this year it's celebrating a massive milestone. 2023 marks its 60th anniversary.

The group was founded in 1963 and has become one of the gaming industry's leaders over the past 6 decades.

What started with a few roulette tables in restaurants in Sweden over the years expanded to operations in over 14 countries and a presence in 20+ markets across the globe. One thing to note is that this group's success is not thanks to its expansion. The latter is merely a reflection of its dedication and the passion of its talented people.

It's because of these factors that the Betsson Group has managed to become one of the frontrunners in the industry in terms of innovation, providing customers with the best possible gaming experience.

Quality casino entertainment

As the Betsson Group reflects on the past 60 years in the industry, it can proudly recall many amazing achievements and milestones it reached.

The group has collected numerous awards and accolades, including 28 awards in 2022 alone. Some of the biggest awards for the year include "Sportsbook Operator of the Year" and "Casino Operator of the Year".

The group is committed to responsible gaming and was among the first to set up a responsible gambling team within its team. Numerous measures are implemented to ensure that all customers enjoy a safe gaming experience. This includes setting limits, accessing information and resources on managing gaming habits, or self-excluding.

With its upcoming diamond anniversary, the Betsson Group is preparing for bigger and better things to come. The future looks great as the company continues to grow and expand while focusing on strong innovation and customer satisfaction.

Brands of Success

The Betsson Group Affiliates are responsible for some of your favourite online casino brands today. They manage 20 top gaming operators online, including NordicBet, CasinoEuro, and StarCasino.

Among the best and most popular are Betsson Casino and Betsafe Casino. Both sites have a wide variety of casino games, generous promotions, and secure gaming entertainment.

Betsson prepares for iGB Affiliate London

The Betsson Group Affiliates (BGA) are getting ready for their first expo of 2023. The group will be exhibiting at the upcoming iGB Affiliate London, which is set to take place at Excel London from the 9th to the 10th of February, 2023.

The team will be on Stand 30, and visitors can also expect the popular ChallengeYourSkills football shoot-out to return to the stand during the event this year. After its success in 2019, the ChallengeYourSkills game is set to be a feature at the BGA stand once again.

Those who attend can participate in this beloved game and stand a chance to walk away with a European Club Home shirt or other top football-related prizes should you win.

CasinoWow will also be present at the exhibition, and our team can't wait to meet all of the friendly faces in London.

Make sure you visit the Betsson Group Affiliates stand during the iGB Affiliate London and #ChallengeYourSkills for a chance to win, but don't forget to look for our Wow team too!

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