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Land-based vs online casinos – How your favourite spot attracts players?

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Online casinos and land-based gambling halls have long battled to be the most relevant in the betting world – and this is how they do it.


The casino industry worldwide has never been bigger, more exciting, or more competitive. With new online casinos popping up at a rapid pace as new markets open up to welcome online gambling, land-based casinos are fighting to stay relevant.

While in-person, brick-and-mortar casinos will always have their place, they understand that drawing in new crowds is imperative to keeping their doors open.

Just as online casinos constantly find new ways to keep players engaged and entertained, so are land-based casinos, leading to interesting experiences.

The draw of online casinos

There’s no doubt that online casinos are becoming the preferred method of playing around the world. The convenience of being able to boot up and play your favourite casino games whenever you want, from anywhere you choose, is simply too great to ignore.

More than just an easy way to play, online gambling sites are constantly innovating to provide new and fun ways to enjoy the games they love. Anything is possible, from big casino bonuses that let you play for free to loyalty programs that will make you feel like a VIP.

There are other, more exclusive experiences, including playing live dealer games in virtual reality, where you’re part of the gameplay rather than watching from the sidelines.

Other innovations include NFTs in online casinos. Famous artworks, unique pieces of history, and even one-of-a-kind merch can all be found as NFTs. What makes them so exciting is that they are exclusive to online casinos and can be won while playing, during tournaments, or even received as loyalty rewards.

These digital works of art are encrypted, can be traded, and are programmable to hold information. Many crypto casinos already use NFTs and other digital assets to keep players wanting more.

To learn more, read our piece Understanding NFTs and where to play in 2023.

Land-based casinos are changing the game

As online casinos have become increasingly popular, brick-and-mortar gambling halls must branch out into new sectors to keep players happy.

While live music, buffets, and exciting prize draws have always been on the table, some casinos are finding new ways to draw players.

You may never have considered that art and gambling should go hand-in-hand, but as NFTs in online casinos work, so do art exhibitions at your favourite land-based casino.

In the last few years, there has been an uptick in art exhibitions (with a difference) being held at casino buildings to draw in customers, provide a different experience from what you’ll find at a museum, and introduce more people to famous works of art.

One example is the Beyond Van Gogh: The Immservice Experience, which occurred at Hard Rock Casino in Atlantic City in 2022. Rather than have paintings on walls for players to peruse, the art exhibition took place in a 30,000-square-foot display that brought Van Gogh’s paintings to life.

Digitally displayed on the walls and floor, cherry trees blossomed and blew away in the breeze while colours shimmered, and a starry night exploded across the landscape.

Smart, beautiful, and interesting efforts such as this are unique ways a land-based casino can educate and draw in new customers while competing with online gambling sites.

Published: November 27, 2023

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Article by Polly

CasinoWow Contributor

Hey guys, my name is Polina but my friends and colleagues call me Polly. I am truly passionate about online casino gaming and exploring the different online gambling experiences. I'm really into diving deep into topics and researching all the details. My aim is to gather the best information and write interesting articles for all the readers at CasinoWow.

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