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    LeoVegas has started its own game studio!

    news thumbnail image

    Industry leader, LeoVegas, is broadening its horizons with the start of its very own game studio, Blue Guru Games.

    There is always something new and interesting happening in the world of online casino gaming.

    For LeoVegas casino players, there is about to be a whole lot more happening regularly.

    The industry leader is now the proud owner of its very own game studio, Blue Guru Games.

    The time for change is now

    LeoVegas boasts of being a leading provider in mobile gaming, online casinos, live casinos, and sports betting. The industry leader continues its reign of the industry expanding its offering with the launch of the game studio, Blue Guru Games.

    LeoVegas Mobile Gaming via LeoVentures started the gaming studio and the LeoVegas share of ownership is 85%.

    Right from the get-go the company will have a team in place with over two decades of experience in game development, drawing on the experience and knowledge of LeoVegas.

    Players at LeoVegas can initially expect exclusive releases as the game studio is set to develop new, innovative games for the brand at first. Long term the idea is to expand its offering and provide other operators with the opportunity to use these games.

    The plan is to launch the first games later in 2021. The goal is to produce a total of 20 games within the first 24 months of operation.

    LeoVegas Group CEO, Gustaf Hagman says that it was the only viable option and the next step in their long-term plan. LeoVegas has been making use of external providers for quite some time to help in the creation of exclusive game content. With the launch of Blue Guru Games, they can take on exclusive game projects without outside assistance.

    Hagman states that they will be drawing from their data and casino knowledge to drive innovation and create games that players can genuinely enjoy. This will include a broad range of different games. You can expect everything from niche, local games for individual markets to international hits.

    Another big plus is that the games and unique characters will be created with marketing in mind. This in turn will enhance their future marketing and promotional material. As such it will give the operator a great competitive advantage and increase the revenue stream in the years to come.

    Enter the world of LeoVegas

    LeoVegas Casino boasts a premium range of games from over 60 software providers. This includes industry leaders such as Microgaming, Evolution Gaming, and NetEnt. The games created by Blue Guru Games will only add to the gaming pleasure of loyal LeoVegas players.

    On top of that, these proprietary games will award LeoVegas IP rights, giving LeoVegas more flexibility over the use of the characters and games.

    The new game studio is not a spur of the moment add-on, but a well-thought-out investment for long-term success and survival. It forms part of the operator's strategy in increasing its control and access across the gaming industry and its value chain.

    LeoVegas continuously expands its reach and recently invested in a number of other companies including CasinoGrounds, SharedPlay, and Pixel.bet. Then there is also the acquisition of the sports betting company Expekt, further increasing its name and reach within the field of sports betting.

    Sign up at LeoVegas to enjoy games from top software providers and be among the first to try exclusive releases from Blue Guru Games.

    The first games from Blue Guru Games should hit LeoVegas Casino later this year.

    Published: May 28, 2021

    Anything incorrect or missing?

    Let us know

    Article by Stelly

    CasinoWow Contributor

    Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

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