In a must-read interview, Betsoft talks with CasinoWow about pushing boundaries with game innovation and strategic streamer partnerships.
Few companies strive to push boundaries and innovate quite like Betsoft . The company was founded in 2006 with the primary goal of producing casino games that are as unique and innovative as possible .
As they are currently widely recognised for their creative and visually stunning 3D slots and forward-thinking strategies, one could say that they are already there.
We had the pleasure to chat with Fernando Van Velzen , Head of Account Management at Betsoft, and learn more about their approach to game development and what's next for the company.
An exclusive insight into Betsoft's strategic partnerships and the role of streamers in today's gaming world was given by Ivan Medved , Influencer & Streamer Manager. Let's dive in:
CasinoWow's interview with Betsoft
CW: Betsoft is known for originality and technical innovation. What are the key elements that make your games stand out in such a competitive industry?
FVV: We always try and focus on players and what they’ll enjoy. The goal is to keep players entertained for as long as possible, so looking at our data and making fact-based decisions is what make our games stand out.
CW: How do you ensure your signature graphics and engaging features consistently drive player loyalty?
FVV: Our games have always been known for their amazing graphics and HI-FI visuals, and in the last couple of years we have also improved our math models and features to suit player tastes.
CW: With over 200 titles, how do you balance quality over quantity in your game releases?
FVV: We always focus on quality. Betsoft's game portfolio is that size simply because of the amount of time we’ve been in the market, not because we pump out mediocre games.
CW: Your games span various themes like food, animals, history, and magic. What drives the selection of these themes, and are there any emerging trends you’re exploring?
FVV: Themes are driven by several factors, including experimentation. There are some classic themes we do as well, but we focus on trying to make different themes than the rest of the other providers.
CW: Betsoft’s Hold & Win feature first appeared in Golden Dragon Inferno™. How has it evolved in your more recent releases?
FVV: Golden Dragon Inferno was so well-received by players that we’ve created two sequels since it’s release. The first one was Super Golden Dragon Inferno, and the latest is Ultimate Golden Dragon Inferno, which has evolved the Hold & Win feature by adding 4 full screens that can be unlocked for players. Since release in December 2024, UGDI has been a top performer up to today.
CW: Can you elaborate on how features like Multiplicative Multipliers, Scatters, and Free Spins enhance player engagement?
FVV: Multipliers, scatters, and free spins simply add another layer of entertainment for players, something to take them out of the base game. Sometimes the actual meat of the game is in these features, which players know and love.
CW: How do you approach the development of mini-games and ‘Crash’ games like Triple Cash or Crash™ to appeal to a broader audience? And how do you evaluate their success? Are they well-received by players?
FVV: We saw the success of Aviator and other crash games so we decided to make our own spin on it by offering 3 opportunities to bet. The game was well-received, albeit our top non-slot game is definitely our Plinko Rush.
CW: Your Drive™ toolbox includes player engagement tools like Take the Prize™ and Tournament. How have these tools impacted player retention and gamification strategies?
FVV: It’s made a great impact since our operators really love making use of both tools which players appreciate since it’s an “extra” prize for them. We’ve also held several network tournaments/ttp’s that were smashing successes. We’ll actually have one in April 2025 as well.
Another key aspect of Betsoft's innovative strategy is engaging with the growing community of casino streamers. Ivan Medved, Influencer & Streamer Manager , shares more about how the company collaborates with them to enhance player engagement .
Ivan Medved, Influencer & Streamer Manager at Betsoft
CW: Betsoft has also started collaborating with streamers like Gamducks & 17Noir. How do these partnerships enhance your brand’s visibility and player engagement?
IM: Since we started collaborating with the streamers, we have seen many positive reactions by the communities and viewers who are watching them. Streamers have been a driving force behind branding of good games for years now and it’s only going to get better. We are really happy with the streaming partnership we have established, as mentioned with GamDucks and 17Noir who have great energy and are really bringing a lot of fresh ideas that aren’t seen on the market yet that we believe would enhance brand visibility and player engagement.
CW: What is your long-term vision for streaming partnerships, and do you see it becoming a bigger part of your marketing strategy?
IM: Yes, we do have long-term visions, with most of our streamers we are working on long-term partnerships just because we believe that having good relationships with the streamers will also show how flexible we are and how much we believe in their ideas of how they want to showcase our brand too. We give them all the freedom and support while also supporting their streaming journey and their community. For sure it fits our marketing strategy and we are keen to find out how big it can become.
CW: Have you seen any particular Betsoft games gain unexpected popularity with streamers? What do you think makes a game ‘streamer-friendly’?
IM: Treasures of Cleopatra has got the biggest popularity amongst the streamers so far, but also games like April Fury, Pho Sho, Big Catch and some other titles. They already love the graphics and design of the games, fortunately streamers have been extremely lucky to showcase some of the big wins on stream, but we have also seen a boost in the community on their Discord servers, people are actually sending screenshots of big wins from their own sessions. Overall, frequency of the bonuses and good game mechanics alongside the design which we is really top-notch is everything a streamer is looking for in a game to play. A lot of streamers love to high-roll our games just because of the fact how often the bonuses tend to pay multi-wise and we have had great feedback about it.
Now, returning to Fernando Van Velzen, we explore the company's challenges, the opportunities that lie ahead, and how they plan for the future.
CW: Betsoft is certified and licensed across multiple jurisdictions. How do you navigate regulatory challenges when expanding into new markets?
FVV: It’s all about product tech compliance first. The product has to be compliant, and that always starts with development resources. This is usually the toughest challenge in entering new regulated markets.
CW: What are the biggest opportunities and challenges for Betsoft in regions like Asia, LATAM, and Africa?
FVV: Asia presents a huge opportunity for all providers, not just Betsoft, but the challenge there is player tastes and commercial models. Africa is also of interest but it’s a sports-heavy market, and bandwidth can be an issue for some areas due to data limitations. As to LATAM, we’re monitoring the progress of Brazil’s regulation and will make a decision if we enter the market or not in 2025.
CW: What else can we expect from Betsoft by the end of this year? What are your goals and plans, and is there more exciting news for players to look forward to?
FVV: We have a lot more in the pipeline for 2025, including original casino games as well as sequels to some of our best performers that are loved by players.
Thank you, Fernando, Ivan, and Betsoft!
It was a pleasure to learn more about what goes behind the scenes in Betsoft's everyday workings and innovations as well as what they have in store for 2025 and beyond.
Stay tuned for more exclusive information by following CasinoWow . The best is yet to come!
by Deni
in Interviews 
March 5, 2025
5 min read
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