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Top land-based game suppliers available online

  • by Stelly in Industry
  • November 18, 2020

The online casino industry is a mix of old and new. Here are the top land-based software providers available online.


The online casino industry has stolen the spotlight with new games and innovations frequently hitting the market. To think, none of this would've been possible without the establishment of land-based casinos!

Better yet, some of the biggest and best online game providers today first started supplying games to land-based casinos. Whether you're new to online gaming or a veteran in the industry, we've ranked the best of the best for you to enjoy.

Here are the top land-based providers available online:

1. Novomatic

Novomatic Casino Game Provider
Novomatic is a leading casino gaming technology company with over 180 online games. Image Source: Novomatic

Novomatic opened its doors in 1980 with Johann Graf behind the wheel. The company has its headquarters based in Gumpoldskirchen, Austria. They operate in over 50 countries with an estimated revenue of €5 billion coming in annually.

It is one of the largest gaming companies in the world providing land-based and online casinos with slots, table games and interactive gaming options. There's also a range of progressive jackpot games for the players who prefer spinning their way to life-changing jackpot wins.

2. IGT

IGT Casino Games Provider
International Game Technology (IGT) is one of the largest slot machine manufacturers. Image Source: YouTube 

This is one of the oldest gambling software developers familiar among both land-based and online casino players. The company was founded in 1990 with its headquarters based in the United Kingdom. They provide jobs to over 12,000 people with an estimated annual revenue of €4,69 billion.

Their games can be found in over 170 online casinos and include thrilling variants of roulette, blackjack and other table games. When it comes to slot games, IGT has created a range of Hollywood-themed slots based on popular TV shows. IGT has dipped their toes in every possible betting avenue including sports betting.

3. WMS

Interestingly, Williams Interactive got their start in the pinball industry and only later on moved to the gaming industry. Their portfolio includes an impressive range of TV show, game and movie-themed slots. The software provider has been recognised as one of the most reputable and trusted suppliers in the industry.

It was only in 1994 that they first entered the slot machine market. WMS created slots, video lottery titles and more. Their games provide online and land-based casino players with joy, unique themes and big win opportunities.

4. Aristocrat

Aristocrat Casino Game Provider
Aristocrat is a game software provider with a rich history from 1953. Image Source: WeAreSparks

Aristocrat exists for the sole purpose to bring joy through gameplay. They carry licensing in over 300 gaming jurisdictions and currently operate in over 90 countries. The gaming company has a unique range of products and services available to both land-based and online casino operators.

The company started back in 1953 and from there on, they have gone from strength to strength. Expanding into new markets, exploring different products and game creations. Aristocrat has an impressive portfolio of slots, table games and progressive win games.

5. Bally Gaming

Bally launched in 1968 with its headquarters based in Enterprise, Nevada, USA. It's an American slot machine and gaming technology manufacturer. The company has undergone various changes including name changes since its launch. In 2014, Scientific Games acquired the company, keeping its name.

This company, like WMS, started with pinball machines and later expanded and turned into one of the most recognisable casino game creators across the globe. Their portfolio boasts a range of superb slots, table games and other casino titles. As well as industry-first technology created with operators and players in mind.

6. EGT

EGT Game Provider
Euro Games Technology (EGT) with more than 150 games. Image Source: EuroGamesTechnology

EGT was founded in 2002 with its headquarters established in Bulgaria. It is a name recognised worldwide as it has become one of the fastest-growing companies in the industry. Whether its slots, table games or card games you're looking for, EGT Interactive has a great variety to choose from.

This software provider is one of the most popular, with their range of over 150 games available in over 70 countries. EGT Interactive boasts over 140 employees and 7 years of experience in the industry. They supply games to some of the top online and land-based casinos globally.

7. Barcrest

Iconic slots and an incredibly long history are all part of what you'll find when researching Barcrest. The slot manufacturer opened its doors in the UK back in 1968. During this time, nearly all British Casinos and Pubs had Barcrest slots and games.

In 1998, IGT acquired the company only to sell it to Scientific Games in 2011. Despite this, Barcrest is still a powerhouse creating marvellous slots and casino games for all to play. Some of their most iconic creations include Rainbow Riches which is still a favourite among players today.

8. Merkur Gaming

Mercur Casino Games Provider
Mercur Gaming is an international online casino software provider. Image Source: Yogonet

Merkur Gaming's history can be traced back to 1957 when the Gauselmann Group was created by Paul Gausellman. For many, the name Merkur is not quite as familiar as the others mentioned above. The main reason could be that this company started out developing land-based Amusement with Prizes (AWP)-style gaming cabinets.

You can find these AWP games and other Merkur games at various land-based casino establishments and lately in more online casinos. They are known for their classic games but are quickly gaining popularity for the mythical and magical-themed online slots. Of course, there are several card and table games to play too.

Where to play?

These software providers are in ranking order with Novomatic taking the crown as a solid number 1 in both land-based and online casino game creation. Merkur Gaming might be last but is not to be dismissed, creating high-quality content for all to enjoy.

Play thrilling slots, table games and more from these software providers at our CasinoWow recommended online casinos.

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