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Bet365 and Play’n GO first to acquire Greek iGaming license

Bet365 and Play’n Go join Betsson as the first operators and suppliers to break into the new Greek iGaming market.


The online casino industry continues to grow as more regions expand their gambling industry with an online offering.

The Greeks are in for a treat as the monopoly held by some is slowly coming to an end with foreign operators getting a chance to show off their products and services.

Betsson, Bet365, and Play'n Go are among the few lucky operators and suppliers to first set foot in the growing Greek iGaming market.

Play'n Go and Bet365 enter Greek iGaming Market

The Greek iGaming market is under a new Greek regulatory regime and Bet365 along with Play'n GO are among the first to receive their operating and supplier licenses.

Licensing and regulation of the blossoming Greek iGaming markets are under the control of the Hellenic Gaming Commission (EEEP).

Bet365 manages to join Betsson as one of the first to receive an operating licensing within the country. This only after the Swedish supplier made an announcement approving the option of offering both betting and gaming earlier this month.

Play'n GO celebrates the achievement of being the first supplier receiving a license under the new regulatory regime.

Betsson leads the way

Betsson is one of the earliest operators to enter the new legal iGaming market of Greece. The Betsson.gr brand boasts a large gaming offering that includes all verticals. Players can enjoy sports betting, online casino, live casino, and virtual sports.

The brand currently has both the online casino and sports betting license awarded by the Hellenic Gaming Commission. These licenses are only valid for 7 years after which operators need to reapply if they wish to continue offering their services to Greek players.

Betsson.gr is specifically catering to the Greek players with the site designed especially for the local population. The site includes Greek customer support and games and other additional add-ons popular among Greek players.

Strict regulations to follow

For both operators and suppliers licensing seems like half the job done considering the strict licensing and regulations in place. EEEP will oversee all operators and suppliers ensuring they follow regulatory requirements down to the letter.

Play'n GO already made it clear that they will be working closely alongside the regulatory authority to ensure all games and products match up to industry standards and meet the requirements as set out by the authorities.

The operating conditions include a cap of €2 per spin with a 3-second pause between spins and €70,000 max wins per game round.

They also expect all operating license holders to pay a gross gaming revenue tax rate of 35%. There are two separate licenses available, one for sports betting and the other for online casinos. Sports betting licenses cost €3million and online casino operating licenses cost around €2million.

For Play'n GO the regulatory restrictions will not be a problem thanks to their ability to customise games according to local regulations. Magnus Olsson, head of sales and account management for Play'n GO, said that it will definitely serve them well and help them stand out within the growing market.

According to Olsson, their goal is to be compliant and deliver entertaining content that you can enjoy in a safe and secure environment, knowing it complies with all regulatory requirements no matter which region you play from.

Parliament only passed the new gambling reform bill in the latter part of 2019 with the Greek licensing system opening in October 2020. There is also the expectancy that temporary license holders from 2011 can reapply if they wish to continue serving players within the country.

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