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The rise of individual deposit limits at UK online casinos

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Many online casinos are implementing deposit caps on accounts that are potentially at risk of problem gambling.

Responsible gambling, safer gambling, smarter gambling – no matter what you call it, enjoying everything that online casinos have to offer without falling victim to gambling harm is the latest trend.

As trendy as it may be, implementing responsible gambling restrictions and additions is both smart and safe for everyone. From players to casinos who want to protect their customers, new technologies that provide safety features are a must.

One of the latest new safety precautions being put in place by many online casinos is individual deposit limits. Casinos such as LeoVegas, 32Red, 888 Casino, and Casumo are all making sure that their customers are as safe as possible.

What are individual deposit limits?

By using third-party data and risk prediction models, players in the UK can look forward to an extra layer of safety in the form of deposit limits that are designed specifically for them in the UK casinos.

LeoVegas Casino is one of the forerunners of this technology. While they already encourage their customers to make use of existing responsible gambling tools via AI messaging, individual deposit limits are simply the next step.

“Safer Gambling is one of our top priorities at LeoVegas: by ensuring a safe gambling experience we believe we are building more sustainable relationships with our customers,” said LeoVegas Group chief executive, Gustaf Hagman.

“New technology has given us the power to refine these interactions and tailor them to our customers’ specific circumstances, making them more personalised and even more effective.”

This feature is designed to access a player’s potential risk factors and use affordability checks to create deposit limits for each player in a way that suits their needs.

When are deposit limits added to an account?

Other casinos such as 888 Casino, Casumo and 32Red have also implemented these deposit limits in an effort to protect their customers. But when could these limits be imposed?

According to the 32Red Safer Gambling guide, a deposit limit cap may be added to a player’s account in the following circumstances:

1. After monitoring player activity and using third-party data, the casino may identify that a player has potential gambling harm concerns.

The limit will be imposed to help better manage spending levels.

2. If a customer needs to provide further information or documentation regarding their identity or source of funds (as per regulations), a deposit cap may be placed on the account in question.

It’s important to note that only information that is public is used in these assessments. The casino you play with will not run a credit check, nor will having a deposit limit placed on your account affect your credit score. Deposit caps are simply a precaution and form of safety.

Can deposit caps be lifted?

In many cases, if you’ve received a message that a deposit cap has been placed on your account, there are a number of ways in which you can remove this restriction. You may be required to provide one or more of the following before the cap will be lifted.

  • Proof of earnings
  • A 3-month bank statement
  • A trust deed
  • An account showing recent winnings
  • Dated proof of a payment made to you
  • Clear evidence of affordability

If you’ve come face to face with a deposit cap on your account, feel free to reach out to customer service for more information. You can also rest assured that the cap will reset on the first of the following month.

Published: November 25, 2021

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Article by Stelly

CasinoWow Contributor

Hey there! I am Stelly, and happily, I'm part of CasinoWow's content team. It excites me to be able to write and share with all gambling enthusiasts unbiased reviews and news that contribute to the gambling community and industry. Thankfully, I also have the chance to help you make an informed choice for casino brands and games, as well as provide interesting guides and news.

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