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The new era of gambling regulation in Ireland

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Discover Ireland's new Gambling Regulation Bill 2022, bringing safer practices, stricter ads, and consumer protection.


Gambling regulations in Ireland are getting a much-needed overhaul with the introduction of the Gambling Regulation Bill 2022.

Here’s a look at the upcoming changes, why they’re happening, and what they mean for both players and casino operators in Ireland.

Understanding the new Gambling Regulation Bill 2022

Once enacted, this bill will transform Ireland's gambling regulations and how betting operates across the country. It’s part of a broader movement toward responsible gambling, reflecting how much Ireland’s industry has grown over recent years.

This legislation introduces a new framework that tackles everything from licencing to player safety and the marketing of gambling activities.

Key elements of the bill include:

  • A new gambling regulatory authority: Ireland will establish an independent Gambling Regulatory Authority (GRA), an oversight body that will ensure compliance and enforce regulations.
  • Licensing requirements: Operators must now meet stricter licensing requirements to run any gambling-related activities and casino games in Ireland, ensuring higher accountability and responsibility across the industry.
  • Protective measures for players: Enhanced consumer protection rules will come into play, including mandatory safer gambling messaging, improved marketing regulations, and safeguards against problem gambling.

The GRA will be a central force responsible for overseeing operators, regulating gambling products, and upholding advertising standards. For the first time, Ireland’s laws will have clear guidelines and penalties for companies that fall short of the mark.

Why are these changes happening?

The push for reform isn’t random – it’s a response to the betting industry’s rapid growth and the rise in problem gambling across Ireland. With digital platforms making gambling more accessible than ever, Ireland’s existing laws have quickly become outdated.

This legislative update is designed to address rising concerns about gambling-related harm while also ensuring Ireland keeps pace with regulatory standards seen in the UK and Europe.

One significant addition is voluntary gambling blocks, a preventative measure that can help individuals who struggle with compulsive gambling.

Banks like Allied Irish Banks (AIB) have already introduced a gambling block feature, allowing customers to limit their playing and spending on gambling activities. This initiative aligns with the new Bill’s objectives, showing how banks and regulators can work together to tackle problem gambling.

Advertising and sponsorship rules – What’s new?

Gambling ads and sponsorships are often inescapable, but under the new Bill, the advertising landscape will change. Key provisions include reducing gambling ads across media, especially during peak hours when young audiences might be exposed. Sponsorships that could promote or glorify gambling, particularly in sports and children’s content, will also face stricter laws.

The Bill’s approach to advertising is modelled on similar frameworks found in the UK and EU. It aims to foster a more ethical and socially responsible gambling industry.

Those set to feel the immediate benefits of these new regulations are the players themselves. By restricting potentially harmful advertising and providing tools to curb impulsive gambling, the new laws give individuals a stronger safeguard against gambling addiction.

Moreover, the new licensing requirements and oversight provided by the GRA will make it harder for untrustworthy casinos to operate in the market, leading to a safer overall experience and more responsible gambling.

Enforcement and penalties

What sets the Gambling Regulation Bill 2022 apart from previous attempts at regulation is its enforcement provisions. This isn’t just a set of recommendations but a clear, actionable framework, with the GRA empowered to levy fines and revoke licences from operators that break the rules.

Companies can no longer rely on lax enforcement or outdated policies – they’ll need to make significant adjustments to stay compliant.

The introduction of the GRA is set to be a game-changer in Irish gambling. With the ability to monitor and take action against operators who engage in unethical practices, this authority is positioned to ensure a safer, fairer playing field for everyone involved.

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Published: October 28, 2024

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Article by Deni

CasinoWow Contributor

Hi, I’m Deni and I am here to ensure you have all the information you need to make informed decisions about online casinos and games and, of course, have fun while doing it. I do so through in-depth research and a keen eye for detail resulting in comprehensive reviews and engaging articles. Let’s explore the iGaming world together!

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